7 - Why Not to Come to JV Connect

Michael Whitehouse: 00:00:01

Hello!

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Welcome once again to the

Guy Who Knows A Guy podcast.

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I am Michael Whitehouse, the

guy who knows a guy himself.

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And the other day, I sent out a survey

to my email community, asking them

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many things, but one of the things was,

Have you registered for JV Connect?

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And if you have, why?

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You know, thank you.

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And if you have not, why not?

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What's holding you back?

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And I wanted to address some of the

concerns people brought up, because

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this was a very valuable access for me.

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By the way, if you're ever wondering, Why

is your audience not buying something?

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Ask them, they'll tell you.

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In fact, you can do this on

a sales call face to face.

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You can actually say when you're done,

you know, the game's over, you're

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pitching your tent, you're putting

your stuff away, it's okay to say.

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So I'm not trying to sell you up.

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I, I get, you said no.

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And I completely respect

that for my education.

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So I can do better at

educating people going forward.

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Could you share with me what it

was that made you decide to say no.

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instead of yes.

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You can also do it the other way.

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What was it that made you

decide to say yes instead of no?

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And they'll generally tell you,

right, they want you to know this,

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and often, it will give you, almost

all the time, it will give you

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education, like, oh, I didn't realize,

oh, that's an interesting point.

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And sometimes, it will make you

realize, Wait, you thought that oh,

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oh, would you mind if I explain that?

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Cause I, I completely whiffed that one,

cause that's actually not how it works.

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Do you mind if I, if

we dive back into that?

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Cause they, if they're taking the

time to meet with you, they want

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the solution you have to offer.

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So if there is a misunderstanding,

they don't want to miss out on it.

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It's worth asking.

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So anyway, I asked, I got some answers.

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I'm going to address some

of those concerns for anyone

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who has similar concerns.

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So the first one that I want

to talk about is very simple.

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Not sure it would be a value add.

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Why should I go?

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What's the benefit?

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Why would I spend my money and

my time going to this event?

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Now, this is probably very common because

there's a lot of networking events out

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there and most of them suck, right?

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Let's be honest.

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Most of them just aren't very

good for various reasons.

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And I'm not going to go into

the issues of all of them.

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If you go to jv connect.

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com, look at the blog.

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I'm addressing a number of the

things I've seen in networking

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events that I don't like and how

I'm not going to do those things.

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So that thing, I can sit here and

tell you about the value runoff.

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Oh, you're going to meet a hundred

people and that's going to create

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this much value and blah, blah, blah.

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Everybody promises that stuff.

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So if I tell you the deliverables

I think you're going to get, you

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don't necessarily believe them.

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Even if you trust me, you don't

necessarily believe that you're going

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to get that value because you're

so used to hearing these made up,

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fanciful, fanciful, fantastic things.

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You're going, Oh, you got a

hundred thousand dollars in value.

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Blah, blah, blah, blah, blah, blah.

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So, but let me try to share

how it would be a value add.

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So one of the things about networking

is that connections can solve.

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Any problem you might have,

whatever the problem is,

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connections can solve it, right?

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If you're trying to figure out if

you're, if you're stuck and you're

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just like not getting anything done,

you could meet someone who could

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teach you some organizational tips.

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If you need more leads, you could

meet someone who give you referrals.

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You can meet someone who could

teach you about social media.

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Meet someone who could get you on

their podcast, whatever it is you need.

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There's someone out there who can solve

it for you and not necessarily for money.

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They might just share advice.

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They might refer you to a podcast.

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They might, who knows, there's all

kinds of ways they can help you.

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So what, I want you to think about

what is the challenge you're facing,

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and then I want you to think about who

could help you solve that challenge.

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Now there's a guarantee on JVConnect

that you may or may not be aware of,

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and the guarantee is that you will get

valuable connections At least, I it's

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five, that's what I put on the website.

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But you will get valuable connections.

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And if you don't, I, the guy who knows

a guy, will personally introduce you to

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three people that you need to know who can

help you move forward towards your goals.

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So here's the question.

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Is it worth fifty bucks to get

three introductions from me?

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I would think so, since my regular

networking concierge program is

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1, 000 a month plus commission.

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50 bucks.

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Even if you think this event is

worthless, you spend 50 bucks.

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It's gonna be more when the

price goes up after Thanksgiving.

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But you spend 50 bucks on your ticket,

you show up for at least half the event.

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You have to attend for, I think

at least half, might be more.

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But you, you know, you play, you play

full out the event, you participate.

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And if you don't get those

connections, I'll make them for you.

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Because I am absolutely confident,

I don't expect to make a single

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connection on this guarantee.

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Because if you attend and participate...

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Then you'll be, you'll,

you'll get those connections.

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It's just no question.

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There's going to be

hundreds of people there.

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Over a hundred of them

are handpicked people.

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I personally invited because of the

quality they bring to the room, right?

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This isn't some event where it's like I'm

selling Facebook ads to bring people in.

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I have no Facebook ads,

no paid advertising.

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It is entirely me inviting people.

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My own community, and people who are

coming, inviting their communities.

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That's, that's who we're getting here.

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So, if you have a challenge that can be

solved by another human, which is almost

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every challenge you might have, then,

you're going to find find those people.

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So let's bring up the

next, the next concern.

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Is not sure if it's a place for

me, as I focus on in person events.

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This is a person who plans live

events, plans in person events.

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But, this applies to anyone who,

Who's thinking, I'm not sure if it's

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me because I focus on blank, right?

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Now you hear the JV and JV connect.

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You think, well, it's just

coaches, promoting coaches,

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just other people's networks.

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There is that, but

there's also other things.

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So according to my surveys, at least 97

percent of the people attending JV connect

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are humans who live in the real world.

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It is possible as many as 3 percent

of them are just really well presented

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AIs who don't have human bodies.

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But at least 97 percent are humans with

physical bodies who live in physical

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space and attend physical events.

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So just because they're connecting

online doesn't mean they're not.

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Live humans who do live things.

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There's also a lot of people now

who are doing virtual events who

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want to do more in person events

but it's a bit of a leap to do so.

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If you're used to bringing people together

on Zoom or some virtual platform and you

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don't know how to you know, you don't

know How to do in person stuff which

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involves hotels and food and travel and

printing brochures and printing booklets

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and all these different things Then you

might want to hire someone to do that

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or you might not even thought about

that you meet someone You know, you meet

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someone who does these kinds of things

and you say oh, oh, that's interesting.

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Yeah.

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What do you charge?

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Oh, really?

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You only charge that much?

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Yeah, let's do this.

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Absolutely Okay, so whatever it

is you do it's entirely possible.

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This is not just a place for

for virtual joint ventures.

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This is not just a place for promoting

launches and giveaways and summits.

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This is a place for any kind of, when I

say joint venture, I mean the broadest

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possible version of joint venture.

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Anytime two people come together

to create greater value.

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Anything.

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Podcast interviews, live

events you know, Whatever.

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If you're a massage therapist who travels

around the country, I mean, that's a bit,

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if you're locally focused, then you're not

going to find as many clients necessarily,

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but you can still find knowledge.

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Which brings me to the next

objection, next concern.

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Currently building my business.

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So I hear this often.

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I don't want to go, I'm not ready.

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I don't have my offer.

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I don't have a list.

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I don't have anything

to bring to the table.

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Yes, you do.

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You bring something to the table and even

if you have nothing even if you're saying

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you know what I don't even know what my

Business is I'm thinking about starting

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a business haven't even started it yet.

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I've got Absolutely nothing then

you should be at JV Connect.

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You should absolutely be at JV Connect

because it's the most Affordable education

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you will find anywhere Let me tell you why

you are going to be in a room with dozens

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or hundreds of experienced established

ethical Entrepreneurs good people who

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know what they're talking about and are

open to serving open to helping and so

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you can get on a one to one With someone

like this, you know get 30 minutes their

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time potentially and they will share some

knowledge with you Okay, if you tried this

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here's a platform I try someone else to

talk to you Let me connect you some people

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I know because that was me In 2021, when I

attended the event that I, I took a lot of

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the cues for this event from, I had this

vague concept of like, I'm the guy who

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knows a guy, I do maybe some coaching or

something, or maybe I do a couple events,

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I guess, I don't know, I do some stuff.

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I got on calls with

DOZENS, DOZENS of people.

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Who were, you know, six, seven,

eight figure business owners,

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experts in sales, experts in

mindset, experts in joint ventures.

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The networking concierge program

came out of connections I made from

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there, as did the initial clients.

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If you go back to season three of

this podcast, you will find a lot of

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interviews I did with people I met

at that event and learned from them.

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I brought very little to the table.

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when I arrived at that event.

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But, these people were willing

to meet with me because what

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they saw was, I'm growing.

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If you have an attitude of I'm here

to give, I'm here to serve, even if

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I don't have anything, but whatever

I've got I'm here to serve with it.

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If you've got that attitude,

they're happy to help you.

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Why?

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Because that tends to return.

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At worst, you're going to leave and say,

Wow, that was such a nice guy I met.

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I'm so glad I met him.

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I'm going to tell a couple

friends how cool he is.

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Right?

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You improve their brand a bit.

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At best, one of the people who I

met who was very very generous with

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his time and his knowledge with me,

I ended up making I think a dozen

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introductions, if I'm not mistaken about

six or seven of them became clients.

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So, you know, there's paybacks.

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So don't worry about where you are

in business, what you've got ready.

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It's fine.

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So the first two days

are open to everyone.

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Now day three is invitation only.

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Day three you can't go to.

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If you don't have your business

ready, your offers, your list, your

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programs, your systems in place.

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But that's fine.

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Day 3 exists so that the established

folks on day 1 and 2, they understand

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they're meeting with people who don't

necessarily have all their ducks in a row.

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And that's fine for them.

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They know what they're going to meet.

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They're also going to

meet a lot of each other.

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But day 3 is where they're going to

make all the big deals with each other.

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But if you're not there, you

still get to hang out with them.

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It's not going to be a bunch of newbies

hanging out with a bunch of newbies.

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Which is what you find in a lot of other

events, because they're enrollment events.

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This is why JV Connect is

not an enrollment event.

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With an enrollment event, you

need to target your audience

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who are going to buy from you.

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And that tends to be more the newbies.

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The people missing something

in their business, that's why

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they need to buy from you.

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You make that a networking event,

that ends up being who's networking.

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And then you end up with the blind leading

the blind, groping around in the dark,

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and probably trying to grab your wallet.

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And that's not what I want to have here,

that's not what we're going to have here.

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We're going to have something much

more valuable, where it is a mix of

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more experienced and newer people.

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And as it's currently breaking down,

mostly more experienced people, but don't

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worry, they're not going to judge you.

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They were, you know, the

online industry as it is...

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Only existed for the last few years or so.

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So no one's that experience.

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Everyone remembers when they were new.

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And even if they, they've been in business

a long time, they're not there to judge.

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That's not the kind of people I invite.

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That's not the kind of

people that I'm attracting.

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We're, we're attracting people who are

abundance mindset, growth oriented and

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thinking about constant improvement.

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So wherever you are, that's

just your step in the journey.

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And they all recognize that.

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And if they don't let me know.

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Because if someone's giving you issues,

if someone's making fun of you or

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putting you down because you're not

in a good place, I want to know about

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that because I'm going to have a

conversation with them and let them know

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that's not how we do this here, right?

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Because this is a supportive

environment where we're all helping

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each other move ahead as we can.

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The next concern was that see this

person is concerned about you know, why

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no, there's going to be a, a next level

networking event because a lot of the

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events this person's gone to what they

find is that the people they meet, they

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don't want to share what they have.

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They don't want to

share their information.

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They don't want to share connections.

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They don't want to share introductions.

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They're not there to give.

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Now that tends to be a matter

of being a newbie networker.

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People who don't know how to network.

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Hoard their networking connections, right?

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Oh, no, I don't want to

introduce you to that person.

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That's one of my special

networking contacts.

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I can't share them with just anyone.

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So, I'm not gonna, I'm not

gonna share that with you.

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A great networker comes to

give and comes to share.

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And I very often make connections.

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Yeah, I'll meet someone for the first

time and then I'll say, Hey, you

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know, you should meet this person.

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Let me connect you.

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And does that go bad sometimes?

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Do I sometimes hear back, Hey,

that person introduces you?

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Yeah, kind of a, you know, Kind of a

stinky fish not a great introduction.

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It happens, sometimes, but not often.

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The worst case scenario generally

is that they meet and they say, Meh,

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that was nice, thanks, moving along.

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You know, didn't really get much from it.

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But there, there's, there's

nothing to be lost from making

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a well intentioned introduction.

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And anyone who's a good

networker understands that.

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Anyone who's successful in

business understands that.

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Truly successful, not

struggling at a high level.

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Anyone who's...

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You know, we're successful business

abundance minded understands that and

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that again, that's who I'm attracting to

this event That's who I'm bringing to JV

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connect those kinds of people who want

to give who want to share The kind of

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people you meet them They're gonna want

to connect you to people they know and

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provide that value and support you as

they can now I can't guarantee that every

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single person you meet is gonna be like

that and I don't know how you network.

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So, you know, it's possible that

you might give off a vibe that

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makes people be like, I don't really

want to connect you with anyone.

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So I can't speak to that.

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But if you are giving and open and

abundance minded and charismatic

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and you make people like you, then

the people you meet at JVConnect

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will be receptive to that.

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And, if everyone you meet ends up

being a dud and like, no one will

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introduce me to anyone, this event

was crap, well, we've got a guarantee.

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That if you're not satisfied with

the people you meet, I'll make

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three introductions for you myself.

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So, once again, is it worth 50 in

two days to get three introductions

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from the guy who knows a guy himself?

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I think so.

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And the final concern that I have

here is, Just need to make it the

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right priority at the right time.

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Now obviously that's up to you.

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Right?

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As I'm recording this, as the moment

I'm recording this, there was a

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networking event I was going to attend.

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I decided not to go to it because

I looked at it and said, yeah,

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this actually, could it be good?

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Could it be valuable?

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Yes, but it's an hour away and

I got to pay for parking and

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I've got a bunch of stuff to do.

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: 00:15:18

I need to record my podcast and

you record these other things.

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: 00:15:21

This is not the priority for me.

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: 00:15:23

So it could absolutely be that this is

not a priority for you at this time.

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: 00:15:28

You don't want to spend two days.

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: 00:15:30

First off, let me make this clear,

you don't have to spend two days.

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: 00:15:32

You could come for four hours, five hours.

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If you come for half a day, a

little over half a day, you're

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going to get your money's worth.

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: 00:15:41

Alright, if you come for three

hours, you will probably end up in

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at least five breakout sessions.

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And you're going to make some powerful

connections because these sessions are

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built to create connections for you.

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: 00:15:55

The primary objective is that

you get valuable connections.

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: 00:15:59

That's what this is around.

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: 00:16:01

I'm not trying to teach you anything.

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I'm not trying to sell you anything.

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: 00:16:05

I'm trying to get you great

connections because if you get great

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connections, you're going to register

for the next event in March and

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you're going to bring some friends.

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That's the business model.

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give you a great experience with

great results so that you want

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to keep coming back forever.

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That's my primary KPI.

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How many people at one event

register for the next event?

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That's my KPI.

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So if your challenge, whatever you're

doing could be solved by meeting more

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people, Whoever those people might be,

then JB Connection can do that for you.

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If you're in a place where you're

like, I'm meeting people left,

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right, and sideways all day long.

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: 00:16:44

They're great people, but I

don't have my landing page.

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: 00:16:46

I don't have my course created.

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: 00:16:48

I don't have, you know, there's all these

technical things I need to get done and

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: 00:16:51

I'm not getting done some networking

too much, then yeah, you might want to

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skip this one and join us in March when

you've got everything together, but,

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but that is, if you have a clear list

of things you need to be getting done.

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: 00:17:05

If instead of going to JV Connect,

you're going to wander around worrying

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about what you haven't gotten done

for another day and remain unclear

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: 00:17:13

and unfocused and not sure what you're

doing, come to JV Connect, because

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you'll meet people who will inspire you.

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: 00:17:20

You'll meet people who will

set you on the right track.

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You'll meet people who

will hold you accountable.

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: 00:17:25

You know, you'll meet the people

who will give you the information

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and become more productive.

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So, some people, absolutely.

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Maybe it's not the right

priority right now.

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But if you're not sure why it's not,

this will be the most valuable two day

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networking event you've ever attended.

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: 00:17:45

I am confident of that for most

people for a virtual networking event.

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I'm not sure I'd hold this up against any

live multi day networking event, because

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if you're going to a live multi day

networking event, you're probably dealing

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with some really, really high level

people, and you're doing it face to face.

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Real powerful.

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So if you have a choice

between, like, JBConnect and...

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: 00:18:04

Going to the folks, hanging out

with the folks who go to Davos,

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: 00:18:06

hang out with the Davos folks.

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: 00:18:08

But if it's a choice between JV Connect

and, you know, I don't know, writing

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: 00:18:12

some emails, come to JV Connect.

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: 00:18:14

I think you're, I think you're

gonna get something out of it.

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: 00:18:16

And if not, worst case, hey Michael,

you owe me three introductions.

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: 00:18:21

We'll get on a call.

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We'll hook you up.

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I'll make sure it's worth

your time, worth your money.

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: 00:18:26

So if you are not yet registered

for JV connect, you should

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: 00:18:29

go to J V dash connect.

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: 00:18:33

com JV connect.

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: 00:18:36

com hit the purple button, go to the,

go through that second page there

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: 00:18:40

and register at this very moment, as

you listen to this, it is 50 after

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: 00:18:45

Thanksgiving, it's going to 70.

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: 00:18:48

So, you know, we don't have any

kind of black Friday discount, but

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the black Friday deal is the price

is lower than it'll be afterwards.

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So don't wait, unless you want to give

me more money, but don't wait, if you

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: 00:18:59

want to give me more money, just send

me more money, totally cool, buy two

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: 00:19:01

tickets, whatever, buy a ticket for a

friend you can do that by the way you

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: 00:19:04

can buy a ticket and just, you know,

you can only buy one ticket at a time,

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: 00:19:08

but you buy a ticket, you then buy a

second ticket, put in your friend's name

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that you want to, your friend's name

and email address that you want to buy

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: 00:19:15

a ticket for, you have to put in your

own address, because it compares the zip

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: 00:19:18

code to your credit card number, but put

in your friend's name and email address,

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and thus you can buy them a ticket.

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: 00:19:25

So, there you go.

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If you do decide to do that and you want

confirmation, because of course, they'll

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: 00:19:29

get the confirmation and you won't, then

just email me, michael at guyknowsaguy.

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com.

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: 00:19:33

Fuck yeah.

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: 00:19:34

Alright, I look forward to seeing

more and more of you in December.

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We have over 140 people registered

as of this recording, and it

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just keeps getting better.

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: 00:19:44

I think we've had three

registered this morning.

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So it just keeps cooking along.

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: 00:19:49

Thank you so much for listening,

and I'll see you in December.