Building Relationships That Scale with Dr. Jeremy Weisz
Dr. Jeremy Weisz has interviewed some of the biggest names in business, from the founders of Pixar to the creators of RX Bar. In this episode, he joins Michael Whitehouse to reveal the real secret to ROI with podcasting: relationships. Learn how to build a Dream 200 list, why you should give without expectation, and how strategic gift-giving and podcasting can build a referral engine for your business. Whether you're new to podcasts or looking to grow your network in a meaningful way, this conversation is packed with actionable insights.
You’ll learn:
- Why the Dream 200 list is your secret weapon
- How gifting campaigns deepen long-term connections
- The one mistake most podcasters make that kills ROI
- Why authenticity trumps high production in podcasting
Whether you're starting a podcast or looking to build better business relationships, this is a must-listen!
Connect with Dr. Weisz
Rise25: https://rise25.com/about/
Inspired Insider: https://www.inspiredinsider.com
Jeremy's LinkedIn: https://www.linkedin.com/in/drweisz/
Connect with Michael
Michael's site: https://www.guywhoknowsaguy.com
Upcoming events: https://www.summits.fun
Download the 9 Questions: https://www.guywhoknowsaguy.com/9qbook
Transcript
Welcome once again to the guy who knows The Guy podcast.
Speaker:I am your host, Michael Whitehouse, the guy who knows a guy, and we
Speaker:have with us today, Dr. Jeremy Wise.
Speaker:Is it wise or Weiss?
Speaker:Uh, Weiss.
Speaker:Weiss.
Speaker:Dr. Jeremy Weiss.
Speaker:Yeah.
Speaker:I was within two wise
Speaker:is good.
Speaker:I mean, okay.
Speaker:You know that that's complimentary.
Speaker:Also,
Speaker:the very wise is Dr.
Speaker:Jeremy Weiss.
Speaker:So who is Dr. Jeremy Weiss?
Speaker:Well, he's been featured.
Speaker:Uh, he's been featuring top entrepreneurs with video interviews since 2008 that
Speaker:include founders and CEOs of Pixar, P 90 X Atari, Einstein Bagels, Mattel
Speaker:Kettle Chips, RX Bars, big League Chew the Orlando Magic and many more.
Speaker:On inspired insider.com, he runs Rise 25, where they help B2B
Speaker:businesses connect to their dream.
Speaker:What Dream 200 clients, referral partners, and get ROI using a podcast.
Speaker:They eliminate 99% of the work.
Speaker:Make sure that their clients get the ROI Rise.
Speaker:25 is an easy button for them to launch and run their podcast.
Speaker:So welcome Dr. Jeremy Weiss to the show.
Speaker:Thanks for having me, Michael.
Speaker:I.
Speaker:Appreciate it.
Speaker:So, so it sounds like you have met quite a few interesting people over your travels.
Speaker:And going back to 2008, that's back when, that's back when you were, were
Speaker:still using like lithographs and, and podcasts were on like sheets of glass.
Speaker:Right.
Speaker:I had to get people to download Skype on their computer if
Speaker:they didn't know how to use it.
Speaker:And we were doing, I was doing Skype video interviews at the time.
Speaker:Wow.
Speaker:There was no zoom at the time.
Speaker:So.
Speaker:Back in the ancient days.
Speaker:And then you had to put coal into the furnace to power the computer.
Speaker:Exactly.
Speaker:Yeah.
Speaker:Yeah, yeah.
Speaker:So, so tell me about some of that, that journey and, and, um, uh, well, let's,
Speaker:let's start, let's start with the end.
Speaker:That's what hooks people's attention.
Speaker:So, so what is it you do now that really sets you apart as a lot of
Speaker:people who do, um, do podcasting things?
Speaker:What is it that you've learned in 17 years that really, like, is the
Speaker:secret sauce for, for the work you do?
Speaker:Yeah, I mean, like, and Michael, you know, this the, you know, for me, the number
Speaker:one thing in my life is relationships.
Speaker:So I'm always looking at ways to give to my relationships.
Speaker:And so when I look at my life and my business, which inter, you
Speaker:know, intermingle obviously with my relationships and the people I do business
Speaker:with, you know, because we do business with the people we know, like, and trust.
Speaker:You know, really I'm looking at all the ways I can give to someone, right?
Speaker:And so.
Speaker:For me, I've seen no better way than profiling the people I admire
Speaker:and sharing with the world what they're working on on a podcast.
Speaker:Right.
Speaker:That's what we're doing right now.
Speaker:Yep.
Speaker:Okay.
Speaker:Um, and there's other things I do obviously.
Speaker:So we do, we started sending gifts to, um, all our clients, our partners, g
Speaker:you know, some of our guests, our, you know, other people in our universe.
Speaker:And so as we were doing that.
Speaker:That, um, people were asking us to help them do that for them, so.
Speaker:What I like to say is like the things that we do help people
Speaker:build amazing relationships.
Speaker:So it could be launching and running their podcast.
Speaker:That could be, um, setting up a specific gift program campaign mm-hmm.
Speaker:To send like multiple gifts over years to their, um, best
Speaker:relationships and those type of things.
Speaker:So, um, but, but yeah, I mean, the strategy is.
Speaker:Is the key, you know, because you mentioned like, what's,
Speaker:what's the, the thing that makes people stop podcasting, right?
Speaker:The questions I get, you may get this too.
Speaker:What mic do I use?
Speaker:What technology do I use?
Speaker:How do I get downloads and subscribers?
Speaker:And I'm like, all that's fine.
Speaker:We can answer that in like 10 seconds, okay?
Speaker:Mm-hmm.
Speaker:Like I have a USB mic here, a Blue Yeti.
Speaker:There's an A TR 2100 over there.
Speaker:We're using Zoom right now.
Speaker:You can use any software that you use for meetings, but the key for me is
Speaker:really identifying who are the best.
Speaker:Relationships I wanna continually give to.
Speaker:And that's like when you said the Dream 200, the Dream 200, you know,
Speaker:some people think of it as just as clients, but I think of it as
Speaker:strategic partners, referral partners, big authorities in the space.
Speaker:And it's really broader than just clients.
Speaker:Right.
Speaker:And so what are the things identifying that Dream 200 and,
Speaker:and one of my favorite books.
Speaker:Um, give and take by Adam Grant, and he talks about in there those givers,
Speaker:takers, and matchers, and the most successful people are givers and the
Speaker:least successful people are givers.
Speaker:And so what I realized is, you know, I can, I lo I make probably five
Speaker:to over 20 introductions a day, depending on the day, two other people.
Speaker:And what I realized is, well, if I spent my time when I read that book.
Speaker:Yeah.
Speaker:If I continuously give to takers, it's just not a fun experience.
Speaker:Mm-hmm.
Speaker:Okay.
Speaker:And when I give to givers, like people give to me, I'm a natural giver.
Speaker:So like I wanna help is, you know, regardless, but I wanna help
Speaker:even more people are helping me.
Speaker:So I love thinking about that and, and just a giving to givers, right?
Speaker:And not expecting anything in return.
Speaker:By the way, one of my favorite.
Speaker:Another favorite book Brian Kurtz wrote over Deliver, and he talks about a hundred
Speaker:zero, meaning just give a hundred percent.
Speaker:Mm-hmm.
Speaker:Don't expect anything in return.
Speaker:And I don't, but the key for me is like giving to the right people.
Speaker:Yeah.
Speaker:So I'm not expecting anything, but I know good things will happen, you know, good
Speaker:karma or whatever you want to call it.
Speaker:So, um, it's really focusing in on.
Speaker:That strategy because people didn't quit because of the mic or because
Speaker:of the software, because of they quit because they couldn't get ROI.
Speaker:Yeah.
Speaker:And ROI, for me leads back to giving to tho that dream list
Speaker:of people That makes sense.
Speaker:To give to
Speaker:Yeah.
Speaker:That, that, that's, yeah.
Speaker:Some really, really good point.
Speaker:You you brought up there.
Speaker:One of the things I teach when I teach networking is the idea, don't go in
Speaker:the room asking for your customer.
Speaker:Well, first off, don't go into the room looking for your customer.
Speaker:Um, but then don't go even asking for the customer.
Speaker:Go in asking for the strategic partner, because why would you ask
Speaker:for a referral to one customer when you can ask for the person who can
Speaker:refer you to a hundred customers?
Speaker:And most people aren't.
Speaker:They're well, most people are thinking I can help you to do the thing.
Speaker:Like, no, you can't help me.
Speaker:I'm not here to buy your thing.
Speaker:I'm here to connect you to the guy who can connect you to a hundred of
Speaker:the people who can do your thing.
Speaker:That's a good
Speaker:point.
Speaker:And like when, you know, when I, we help people, you know, one-on-one
Speaker:kind of map this out their dream list.
Speaker:And when I'm thinking of it, we kind of categorize it into warm and cold.
Speaker:And people always want, like, you probably know this, the cold is of cold.
Speaker:They're like, oh, they want the new exciting relationship
Speaker:that they don't have yet.
Speaker:And when I think about cold relationships, right, people are one, I think.
Speaker:A lot of times neglecting the people who already know, like, and trust 'em.
Speaker:Yeah.
Speaker:And so when I think of 80 20, you know one of my favorite books, Perry
Speaker:Marshall's, um, 80 20 Sales and Marketing.
Speaker:The 20% that gets 80% of the results are the people that
Speaker:already know, like, and trust us.
Speaker:But putting that aside for a second, thinking of the coldest of cold, like you
Speaker:mentioned, going into a room or thinking of that Dream 200 list, I think of as, who
Speaker:are those, like you said, reservoir of.
Speaker:Customers or clients or even there's, there's referral partners to referral
Speaker:partners sometimes in the industry.
Speaker:Mm-hmm.
Speaker:And so I think of practice management groups in industry.
Speaker:I think of trade associations in industry.
Speaker:I think of conferences in industry.
Speaker:I think of software in industry.
Speaker:Again, as long as that person's company is not like this exact same as yours and
Speaker:speakers and authors in the industry.
Speaker:So all those can be.
Speaker:Really the reservoir when you think of it in that specific niche.
Speaker:Right?
Speaker:And I was talking with a financial advisor.
Speaker:We were taking someone through this process.
Speaker:The financial advisor was, I was like, well, who's your ideal client?
Speaker:Right?
Speaker:And they're like, anyone with money?
Speaker:I'm like, well, that's not really a niche.
Speaker:So we kind of identify their top, you know, whatever, 15 clients.
Speaker:And then we discovered there was an.
Speaker:Percentage, a larger percentage than others of dentists.
Speaker:So I'm like, okay, cool.
Speaker:Let's explore that.
Speaker:And like you said, what are the dental?
Speaker:Once you have that niche, it becomes, it became clearer.
Speaker:Okay.
Speaker:Dental trade associations, practice management groups, dental
Speaker:conferences, dental software.
Speaker:It just, that was much easier to go in and identify that with that niche.
Speaker:Yeah.
Speaker:And, and, and the, the niche thing's interesting because, um.
Speaker:Oftentimes people are like, you know, anyone with money be like,
Speaker:okay, so a billionaire, Elon Musk, you know Richard Branson?
Speaker:Well, no, no.
Speaker:I, I, I can't handle that level.
Speaker:'cause that's, that's like a different type of money.
Speaker:Oh, okay.
Speaker:Well, I know a landlord who owns a bunch of property.
Speaker:No, I don't do much in real estate.
Speaker:Well, I know, like, and you start giving people who fit, you know, kind of to,
Speaker:they start eliminating you
Speaker:with the questions.
Speaker:Anyone with money?
Speaker:Well, uh, and you know how much, like, I saw a bum on the street.
Speaker:Someone just handed him 20 bucks.
Speaker:He's got money.
Speaker:Now.
Speaker:Is is he your client?
Speaker:Oh, that's not enough money.
Speaker:Well, he has money.
Speaker:So, you know, zeroing that in when you realize it's, it's not a, not only
Speaker:too broad, it's not even their niche.
Speaker:Um, 'cause they're, they're thinking it's this, but it's only, you
Speaker:know, the, the, the chiropractor.
Speaker:Anyone with a spine?
Speaker:Well, no.
Speaker:The person with a spine who has no health problems, maybe you can help
Speaker:them, but they don't want your help.
Speaker:Um, they're de definitely less likely if there's not a pain point.
Speaker:They're definitely less likely.
Speaker:For sure.
Speaker:Yeah.
Speaker:That's, that's a, uh, a really good point.
Speaker:And, and another thing you talked about was the, the gift giving and whatnot.
Speaker:And I think sometimes people think that like hiring a company to manage sending
Speaker:gifts and customer appreciation and relationship whatnot is, is cheating
Speaker:or disingenuous, or, but that's because it comes from this idea, you
Speaker:know, this time when you'd have 25 or maybe 50 good connections and you
Speaker:would naturally think of them and.
Speaker:That doesn't necessarily work in our current world.
Speaker:You need to know more than 25 50 people.
Speaker:And so, so anyone now you don't wanna be sending out the generic.
Speaker:Um, you know, I, I have a lot of people I know who you send out
Speaker:cards and I'll get a card every time something happens I'm like, oh look.
Speaker:Another card from Bob.
Speaker:Yes, Bob, I remember you send out cards.
Speaker:Thanks Bob.
Speaker:Um.
Speaker:But at the same time, you know, sending those things out.
Speaker:Even if I know they came from a third party, there's still, the effort was
Speaker:made to send that appreciation, you know?
Speaker:And you know, they send me the card.
Speaker:I'm like, that's cool.
Speaker:I like the brownies better.
Speaker:I.
Speaker:Well, we, you bring up a good point and people have different
Speaker:philosophies around gifting.
Speaker:My philosophy is, well, I like to re give stuff that I like to receive, obviously.
Speaker:Yeah.
Speaker:And so I am not saying, we're not saying swag on a pen because that gets tossed
Speaker:out or some, you know, our, the, the logo of the company and it's totally, by
Speaker:the way, everything in the gift, um, is.
Speaker:For with the, in the company's name and from the stationary
Speaker:on it to the, on the box.
Speaker:But you know, the point you're making is like, I looked at,
Speaker:um, solutions out there, right?
Speaker:Even with, I like getting food.
Speaker:Like, okay.
Speaker:Even though people would, some people.
Speaker:Michael would not recommend sending food because they eat it and it's done.
Speaker:But my philosophy is just sending food a lot of different
Speaker:things over a period of time.
Speaker:Mm-hmm.
Speaker:So they keep getting food items, like you mentioned brownies,
Speaker:like who doesn't want like, ugh.
Speaker:A brown.
Speaker:I mean, maybe people who are being healthy like I am, I am healthy, but,
Speaker:so maybe I'll give it to like my kids.
Speaker:Yeah.
Speaker:Or something.
Speaker:It's like I don't a brownie, but uh, yeah, for sure.
Speaker:I'm go, I'm gonna go in the trash, like, oh, a delicious chocolate chip.
Speaker:Let's throw it in the trash.
Speaker:No, I like give it to someone, but you know, so I like to send, I was
Speaker:looking for solutions out there 'cause I want it to be in the rise 25.
Speaker:Um, well, I wanted our stuff, so I didn't wanna send like someone else's
Speaker:brand to, although I do do that.
Speaker:Um, like we do one off, like larger gifts, but like the campaigns and the,
Speaker:the thought was sending smaller, delicious treats multiple times a year over time.
Speaker:Mm-hmm.
Speaker:Like you'd mentioned, you get a card, you're like, oh, okay, cool.
Speaker:I read it.
Speaker:They're thinking of me.
Speaker:They took the time.
Speaker:But if someone's getting like treats in the mail.
Speaker:I, I love that.
Speaker:Alright, now we will for like people who are great partners and great
Speaker:champions, we will send one-off things, uh, uh, you know, two people.
Speaker:But that dedicated campaign where it's okay, I already know without fail.
Speaker:This person's amazing.
Speaker:I wanna send three things or four things a year to them every single
Speaker:year for three or four years.
Speaker:And I don't, I also want to keep it very affordable, right?
Speaker:So I want it in a smaller box.
Speaker:I want it to be lighter so that I can actually send a lot of things over time.
Speaker:Mm-hmm.
Speaker:Um, but.
Speaker:For those one-off things.
Speaker:Sure.
Speaker:Like I've sent a big box of meat to people like Omaha steaks.
Speaker:I've sent, um, I don't know if you've seen like the man crates, um, where
Speaker:you get a big wooden box that you, it comes with a crowbar and you literally
Speaker:have to like crowbar open the gift.
Speaker:Um, those are like wow factors.
Speaker:Um, actually someone sent one to me and I was like hating them because.
Speaker:I was like bleeding 'cause I got a splinter, like trying to open this thing.
Speaker:So I called them and took a picture.
Speaker:Thanks for the gift.
Speaker:Like my thumb is bleeding, but it's still a fun thing to get.
Speaker:Yeah.
Speaker:Um, and so there's customized things or someone's favorite sports team.
Speaker:If you look at social media, I found someone's favorite sports team and
Speaker:I got a picture of all the autograph people with a frame and sent it to them.
Speaker:Right.
Speaker:So just very highly curated.
Speaker:You can go with a very highly curated.
Speaker:Route or, but at a minimum, like at a foundational level, I always
Speaker:like to have that foundation where, okay, I'm sending this, this campaign
Speaker:to, to people in my universe.
Speaker:Mm-hmm.
Speaker:Yeah.
Speaker:And I, I think that's a place where, you know, one of the things about,
Speaker:about gift giving, all these things, they are placeholders for appreciation.
Speaker:So.
Speaker:Uh, well, I like to get the brownies.
Speaker:The reason why you wanna get the thank you note or the whatever is that, that is a
Speaker:placeholder for when I need this person.
Speaker:They'll be there when I ask them for something, they'll deliver
Speaker:'cause they've already delivered.
Speaker:And that's one thing I found.
Speaker:Um, 'cause I, I do not have a team of people who send gifts for me, but in my,
Speaker:I always try to front load networking 'cause I know my A DHD brain, I'm gonna,
Speaker:I mean, I'll have a meeting with someone and then I'll forget it the next day.
Speaker:So I try to deliver value in that meeting.
Speaker:So that even if I forget them, they remember me.
Speaker:And I've actually told people up front, I'm like, yeah, so I'm gonna
Speaker:make an introduction to one or two people who I think will benefit you.
Speaker:But if you like, I can use that energy to send you a nice thank you note instead.
Speaker:So, and they're like, Nope.
Speaker:You can keep your thank you note.
Speaker:I'll take the introduction because the thank you note's
Speaker:a placeholder for someday.
Speaker:As this relationship develops, it may turn into an introduction
Speaker:or it may turn into value.
Speaker:So by delivering the value upfront.
Speaker:If they don't care if I forget them next day, they've already gotten value
Speaker:from me and they're gonna remember me.
Speaker:Um, but it's, but so that, that's why it can be, can be effective depending
Speaker:on the nature of the relationship is to, to give those and have someone do it.
Speaker:And it's, it's not disingenuous because instead of spending your precious
Speaker:time and attention, you're spending your precious money to have someone
Speaker:go on their Facebook page and see what their favorite baseball team is and.
Speaker:Send that.
Speaker:Yeah.
Speaker:And
Speaker:like if people want ideas, people always ask me, what are the idea,
Speaker:you know, you can go to Rise 20 five.com/gift program and you can get
Speaker:some ideas there if you're mm-hmm.
Speaker:You're interested in those, but, but yeah.
Speaker:I like to do is like, that's a column for giving, like making intros, column
Speaker:for giving, having on the podcast column, giving, giving, sending 'em
Speaker:a gift column, you know, the thing.
Speaker:And all these things are amazing to do.
Speaker:Yeah.
Speaker:So, so how did you first get into podcasts Back in the, in
Speaker:the ancient coal shoveling days?
Speaker:Yeah.
Speaker:So like my background wouldn't lead you to believe I'm doing what I'm doing
Speaker:now, but I studied biochemistry at University of Wisconsin and Madison.
Speaker:I went on to chiropractic school.
Speaker:You mentioned chiropractors?
Speaker:Mm-hmm.
Speaker:Um, and then I had my own practice, um, for like 17 years.
Speaker:Um, and.
Speaker:You know, when I first started practicing, you know, they teach
Speaker:you how to be a chiropractor.
Speaker:They don't teach you anything about business or marketing.
Speaker:So what I was doing, I was going to conferences, right?
Speaker:About businesses marketing.
Speaker:So we're talking like 2007, eight, and I'm going to these like
Speaker:internet marketing conferences.
Speaker:Okay.
Speaker:And I stumbled across this thing, and it wasn't called podcasting.
Speaker:Most people didn't know what a podcast was, or were calling it podcasting, but
Speaker:it was more like, okay, I'm publishing.
Speaker:You know, conversations online, right?
Speaker:And so that to me, met all of my criteria, which is, I'm just genuinely curious.
Speaker:I geek out on talking to other founders, entrepreneurs.
Speaker:It's from a professional development standpoint.
Speaker:I get to learn from them and obviously forming these great relationships.
Speaker:So I started doing that and um, then it, so it turned into a business on
Speaker:accident because when I was doing that over time, 'cause I've been doing.
Speaker:About two episodes a week for over 15 years.
Speaker:At this point, people were coming to me asking me to help them with I, I'd like
Speaker:to do that too, and can you help me?
Speaker:And I'm like, okay, sure.
Speaker:I. That's fine.
Speaker:And then I started taking on more and more, 'cause I, you know, I was busy
Speaker:treating patients so I had to put a team together to help do all these things.
Speaker:'cause I wanted to show up, have the conversation, and not do any,
Speaker:you know, build the relationship and not have do anything else.
Speaker:And so I had to build a team to help with all of the backend, backend, execution,
Speaker:production, and everything like that.
Speaker:So.
Speaker:I just started saying yes to people and then it grew and grew and grew.
Speaker:And then I met my business now business partner John Corcoran, through podcasting.
Speaker:And we both had very similar philosophies of giving and we were both, he was early
Speaker:on into podcasting and we teamed up.
Speaker:And so that's how it, just taking on more and more people and um, it turned
Speaker:into a separate business on accident.
Speaker:Hmm.
Speaker:So you just started doing it and I, I think you, you brought an
Speaker:interesting point that podcasting is the cheat code for mentorship.
Speaker:For everything.
Speaker:Yeah.
Speaker:But like, you can get, you'd be amazed.
Speaker:Um, you wouldn't be amazed, but the audience would be amazed
Speaker:who you can get on a podcast.
Speaker:Like you'll meet somebody, there's no, you know, that person won't get on a call
Speaker:with me, but they'll come on your podcast to be interviewed and tell you everything.
Speaker:Well, I mean, like you said, it's um, 'cause it benefits them and it
Speaker:doesn't evaporate into the ether.
Speaker:Yeah.
Speaker:Because if you're recording it, they can use that as a marketing tool.
Speaker:Right.
Speaker:And so recording it.
Speaker:It's an evergreen piece of content that they can use.
Speaker:I mean, I still have people watching stuff that I did 15 years ago, right?
Speaker:Mm-hmm.
Speaker:And, and so a hundred percent yeah.
Speaker:People like, yeah, let's do a get to know you call.
Speaker:Would you rather do that, or Let's record it about you and your business.
Speaker:Yep.
Speaker:And we'll put it on YouTube.
Speaker:We'll put it across the podcast channels, we'll put it on the social media channels
Speaker:and we'll promote what you're doing.
Speaker:Mm-hmm.
Speaker:Yeah.
Speaker:And that's, yeah, I had Rob, go ahead On my show and I, we were talking about.
Speaker:How he, as I, I'm 200 something episodes in not as many episodes in as you are,
Speaker:but, um, but I've never had someone ask me, how big is your audience?
Speaker:I don't think I've, I don't think once, maybe once or twice.
Speaker:I've gotten that question.
Speaker:That's a
Speaker:common question.
Speaker:You know, people will say, well, how do you get people to say yes and aren't they
Speaker:asking you how many download subscribers?
Speaker:And I said, no.
Speaker:If you provide enough social proof elements, so it's
Speaker:copywriting 1 0 1, right?
Speaker:If I. Um, one of my favorite bars is IQ bars.
Speaker:Okay.
Speaker:Um, and so one of my friends was like, oh, I love IQ bars.
Speaker:I'm like, oh, I, I should have 'em on the podcast.
Speaker:So I emailed him.
Speaker:Great guy.
Speaker:It was a good episode, but he responded within a day and said, yes.
Speaker:And he goes, how'd you do that?
Speaker:I go, I just emailed them, but the truth was I didn't just email 'em.
Speaker:Mm-hmm.
Speaker:The truth was I included social proof elements, like, okay, by the way.
Speaker:Do you wanna come on?
Speaker:I've had the, the founder of RX Bar, quest Nutrition, Jimmy Bar,
Speaker:and I named five other bar companies and there was social proof.
Speaker:Yeah,
Speaker:I do find Michael, there is one
Speaker:type of person that tends to ask for how many downloads.
Speaker:And, and by the way, I don't even know if you ask me, I have zero idea.
Speaker:I don't check that because I base what I do on relationships, not
Speaker:off of down subscribers, but it's people who, not all, not all.
Speaker:PR people.
Speaker:Mm-hmm.
Speaker:But
Speaker:some PR people will be like, what's your audience side?
Speaker:And first of all, they reached out to me.
Speaker:Okay.
Speaker:And then I'm like, and then, and I'm just bro broadening, just saying they,
Speaker:but like not all PR people like this, but they're the people who do ask
Speaker:it categorizes into, they are in pr.
Speaker:Yeah.
Speaker:Um.
Speaker:I know a lot of people in PR are amazing and I communicate and they, they send
Speaker:me great guests and everything like that, but there are a few that I'll
Speaker:respond, oh yeah, this sounds good.
Speaker:And then they'll turn around and go, what's your audience?
Speaker:I'm like, you just asked me.
Speaker:You just asked me to, to, for the person to come on.
Speaker:And I'm like, honestly, I don't even know.
Speaker:Okay, so here's the people I've had on.
Speaker:Here's the type of people.
Speaker:The same people that I have on also listen.
Speaker:So if it's of interest, cool.
Speaker:If it's not, that's fine too.
Speaker:I totally get it.
Speaker:Yeah.
Speaker:Yeah.
Speaker:And actually I, so, so yeah, my podcast, I actually paused for a
Speaker:while 'cause I focused more on virtual summits where it's, you know, an
Speaker:interactive space, some big extrovert.
Speaker:Um, and, and then when I got, your team reached out to me and, and
Speaker:so I was like, no, I think I wanna start talking to people again.
Speaker:Sure.
Speaker:Spring 'em on, see what's up.
Speaker:And, and because that, that's a great thing about podcasts.
Speaker:You get to meet and connect with, with all kinds of interesting people.
Speaker:And you know, one thing that Rob Go said is.
Speaker:It doesn't matter how big the audience is.
Speaker:'cause the one person who needs to hear me could be in your nine listeners, or, or it
Speaker:could be the person you're talking to Yeah.
Speaker:Right now.
Speaker:You know what I mean?
Speaker:Yes.
Speaker:That's it.
Speaker:Yeah.
Speaker:That's, that's the huge thing.
Speaker:And actually I, I think it was after that podcast, it was after that
Speaker:podcast interview, I became his affiliate, um, which then led to him
Speaker:getting some sales from my audience.
Speaker:Um, so I wasn't the person he needed to reach.
Speaker:Uh, but, but, you know, but even if it's.
Speaker:You know, the audience has nine people and one of them is the one who's clicks
Speaker:the link and gets on the call and buys the $50,000 Diamond VIP coaching program.
Speaker:You never know, and it could be seven years later that someone's
Speaker:Googling, you know, Google, Dr.
Speaker:Jeremy Weiss, and it's, it's not, you know, the, the, the show with 10,000
Speaker:downloads or a hundred thousand downloads.
Speaker:It's the guy who knows the guy podcast, the one, it's usually
Speaker:that's the case.
Speaker:It's usually the niche shows, and I even talk to people who.
Speaker:They, they say, okay, my book came out.
Speaker:I want to sell a bunch of books.
Speaker:And I'm like, honestly, the best podcasts are the niche ones that are small.
Speaker:They'll promote the episode, they'll care about the episode.
Speaker:Mm-hmm.
Speaker:Not even getting, I've had people tell me, I got on the Today
Speaker:Show and then I sold notebooks.
Speaker:Yeah.
Speaker:And I got on a niche podcast and sold a thousand books.
Speaker:So it definitely is about the quality, not, not quantity.
Speaker:And I think with the today's show, some of that is they
Speaker:don't care if you sell a book.
Speaker:They're just trying to fill air and you're in it.
Speaker:And I, I've talked to people who have gotten on the Today Show and
Speaker:the part where they're supposed to talk about their book got cut.
Speaker:They're like, oh, so well thanks.
Speaker:We're outta time.
Speaker:Like, but the, uh, and but at the same time, the the little podcaster they wanna
Speaker:make sure you're taking care of, they wanna make sure you had a good experience.
Speaker:And I find that with virtual summits too.
Speaker:That, you know, the, so the summit model for those who don't know,
Speaker:is that the speakers come on.
Speaker:They get exposure to the audience in exchange for promoting
Speaker:and building the audience.
Speaker:And so it's a, basically we build a shared audience together.
Speaker:That's what creates the event.
Speaker:And I have found literally no correlation between audience
Speaker:size and promotional results.
Speaker:Mm-hmm.
Speaker:I've got people, yeah.
Speaker:I get people with no email address, you know, no email
Speaker:list, no social media presence.
Speaker:They get dozens of registrations and I've had people with
Speaker:40,000 emails in their list.
Speaker:They're like, oh yeah, no, I've got a huge list.
Speaker:Great audience.
Speaker:They can't get one.
Speaker:'cause they don't care.
Speaker:The person who's got none, they have something to prove.
Speaker:They're like, okay, he's giving me a shot.
Speaker:He's put me on a stage, I gotta do it.
Speaker:And where's the one with the 40 M?
Speaker:Like, yeah, yeah, make sure we promote this or something.
Speaker:It's one of the nine summits we're doing this month.
Speaker:Uh, see if you can fit it in the bottom of the email.
Speaker:I find this the, you know, also it comes from the guest perspective.
Speaker:Like if there's a really, I find a lot of people I talk to, they're
Speaker:always trying to get the bigger and bigger and bigger and bigger guest.
Speaker:Mm-hmm.
Speaker:I find the same thing is true.
Speaker:When I have a really big name or company guest as opposed to someone who's not
Speaker:huge, that person's gonna promote it.
Speaker:And it draws a lot of people listen, more people listening to
Speaker:it than this big name guest too.
Speaker:Yep.
Speaker:Because they're gonna care more.
Speaker:And so I find some people are like, no.
Speaker:They're always trying to just get the next biggest guess.
Speaker:I'm like, honestly.
Speaker:That's not, that's not gonna, I haven't personally experienced it building,
Speaker:you know, people sharing it more.
Speaker:They're usually sharing it less.
Speaker:Mm-hmm.
Speaker:Yeah.
Speaker:And then someone searches for that guest.
Speaker:If they're looking for, you know, you get Gary Vanderchuck on your podcast
Speaker:and they search for Gary Vaynerchuk.
Speaker:They're not finding your podcast.
Speaker:They're finding 900 most likely.
Speaker:But if you, you know, you get Joe Schmo in your podcast and somebody meets
Speaker:Joe Schmo and be like, oh, Joe Schmo.
Speaker:Oh, an interview with him.
Speaker:Yeah.
Speaker:'cause he is done four podcasts and you're one of them.
Speaker:Or the only
Speaker:one.
Speaker:Yeah,
Speaker:totally.
Speaker:Yeah.
Speaker:Yeah.
Speaker:That, that's, that makes a lot of sense.
Speaker:Um, so, so you help people to create their podcasts, and so who are the, who are the
Speaker:people that you most like working with to help them create the podcast for you?
Speaker:I
Speaker:mean, typically for us, um.
Speaker:We wanna start off doing the strategy right and lay the foundation and then
Speaker:we'll do the execution production.
Speaker:And most of the people we work with, um, uh, have a higher lifetime,
Speaker:lifetime value of a client, right?
Speaker:Mm-hmm.
Speaker:So there's a lot of B2B or they have a B2B component of their business.
Speaker:So we have a lot of different software companies.
Speaker:Mm-hmm.
Speaker:Um, digital agencies, manufacturing companies.
Speaker:Um, we do have some.
Speaker:Some doctors and lawyers, but we're not so much focused on the B2C piece,
Speaker:but like more of the B2B piece.
Speaker:So like, you know, if, uh, a doctor, uh, for example an ear surgeon or
Speaker:people work with ear, it is a weird ni We've had some weird niches,
Speaker:Michael, like we've had pest control.
Speaker:But like you think about it, who are people who are.
Speaker:Have ear issues are older.
Speaker:So we looked at okay, retirement home communities, like who are the more, like
Speaker:you were mentioning when you walk in a room who's like kind of the, um, the
Speaker:referral strategic partner in this space.
Speaker:That makes sense.
Speaker:So even the B2C companies, um, if there's a B2B referral component, that's
Speaker:really what we're zeroed in on for them.
Speaker:Okay.
Speaker:That makes, makes a lot of sense.
Speaker:Uh, and then you handle all the, the production.
Speaker:So they're just doing the interviews and Yeah,
Speaker:we have a dashboard.
Speaker:They go in.
Speaker:Um, it should take someone, because I created what I wanted.
Speaker:Right?
Speaker:I was, I couldn't do any of this stuff.
Speaker:Right.
Speaker:So we created a dashboard.
Speaker:You drag the file in, it takes two minutes, you drag it in, you
Speaker:put the name of the guest in.
Speaker:Submit it through our dashboard and then we do everything else.
Speaker:Everything else means whatever that person wants us to do.
Speaker:It could be the video, put up the podcast channels, a blog post.
Speaker:It could be a snow social media snippet, it could be posting on the social media
Speaker:and everything that's involved in getting it done and then promoting it afterwards.
Speaker:Okay.
Speaker:So, and now do, do you, do you edit the interviews or is the
Speaker:interviews kind of as it is?
Speaker:You clean it up and.
Speaker:Yeah, I mean, we have a, we have a section in there.
Speaker:Um, typically, I mean, in my mind, podcasts, I think you, you
Speaker:have the same sentiments, which is an authentic conversation.
Speaker:Mm-hmm.
Speaker:So we, we don't recommend editing things out.
Speaker:Okay.
Speaker:Um, now if someone, you know, there's, there's a part of the form where
Speaker:they go, Hey, can you take out.
Speaker:This thing I said, the person's name wrong or whatever.
Speaker:Whatever they want.
Speaker:Mm-hmm.
Speaker:But most of the time I'm like, listen, I say stuff wrong all the time and I
Speaker:just correct myself and keep going.
Speaker:Right.
Speaker:And I don't tell the team, Hey, take this out.
Speaker:I just leave it in there.
Speaker:It's authentic.
Speaker:People make mistakes, so that's fine.
Speaker:So typically.
Speaker:You know, yeah, we'll like do all the sound editing as far as smoothing it
Speaker:out, leveling it and all that stuff.
Speaker:That's not my expertise.
Speaker:So like mm-hmm.
Speaker:We have better people on the team that knows what they're doing with that.
Speaker:And then from the video piece, obviously just making it look pretty
Speaker:and having, putting a frame around and putting the info, the the guests
Speaker:on it and everything like that.
Speaker:But for the most part, we're not doing any heavy.
Speaker:Editing.
Speaker:I mean, there are people who want advanced level stuff.
Speaker:Um, but, uh, most of the time I'm recommending against it, even if they're
Speaker:gonna pay us more money, I'm like, listen, I'm turning away more money
Speaker:from you, so maybe you should listen.
Speaker:I don't think we need to do this for you.
Speaker:Yeah.
Speaker:One of the, I think there's also, there's two, two types of podcasts.
Speaker:It's more than two, but in terms of the interview podcast, you've
Speaker:got, you know, this type, which is the casual conversation.
Speaker:Then you've got shows like, uh, how I Built This or, um, masters of Scale,
Speaker:the, where they take an interview, but then they, they really j it up
Speaker:and they, it's got, it's got the music and it's got the multiple interviews.
Speaker:You know, everyone has probably a different opinion and take on it.
Speaker:I, I like the more authentic style.
Speaker:So even the ones that, like you could tell that it was highly produced.
Speaker:Mm-hmm.
Speaker:They went on, they put like some music or sound effects in the back.
Speaker:I mean, go for me.
Speaker:That sometimes it's distracting for me.
Speaker:Yeah.
Speaker:I just want to hear the conversation.
Speaker:I don't need like a train, you know, sound when someone talks about a train.
Speaker:I mean, that's me personally.
Speaker:I am only speaking for myself here.
Speaker:Mm-hmm.
Speaker:I just want to hear the conversation.
Speaker:Yeah.
Speaker:And I, I can tell when stuff is edit, highly edited.
Speaker:I'm like, what are they cutting out?
Speaker:What did I miss?
Speaker:Why I, maybe I wanted to hear that, that other piece.
Speaker:Yeah.
Speaker:So I mean, if you look at Joe Rogans right, it's like two or three hours.
Speaker:It's not edited at all.
Speaker:Yep.
Speaker:I think it also depends.
Speaker:I think it's also one of those things where done really
Speaker:well, it works done poorly.
Speaker:You would've been better off not to try.
Speaker:Um, 'cause you know, I'm thinking about like, uh, you know, shows like the ones
Speaker:I mentioned, which they, they're more of, they're more of like a Netflix experience.
Speaker:Um, totally.
Speaker:It's, you're not just listening to a conversation.
Speaker:You're like, they're telling a story, they're building a story, and they, they
Speaker:reorient the order of the questions to form a narrative and it's a whole thing.
Speaker:Yeah.
Speaker:But if it just feels like you're cutting things out and adding stuff
Speaker:just to stick stuff on and be like, could I just hear you guys talk?
Speaker:Could just stop messing with it and just have a conversation?
Speaker:And, and the, they monetize stuff differently than a, a
Speaker:regular business too, right?
Speaker:That maybe if it's, listen, if it's a media company that's totally different
Speaker:and they're monetizing off of sponsorship and media things, but like someone is a,
Speaker:like you say they have an HVAC business.
Speaker:Mm-hmm.
Speaker:Do they really need.
Speaker:All of that stuff to get their point across.
Speaker:Yeah.
Speaker:And, and also I find, I don't expect a podcast to be like an NBC TV show.
Speaker:Okay.
Speaker:Right.
Speaker:I expect it to be, um, an authentic conversation that is put up online so
Speaker:that that's just not my expectation.
Speaker:Yeah.
Speaker:And that makes a lot of sense.
Speaker:And, and I think that's the key thing, is to understand what you're doing.
Speaker:You know who you are, so you know, you're not Joe Rogan, you're not
Speaker:Reed Hastings, you're not, um.
Speaker:Guy, Roz, uh, you are an HVAC guy who's talking to some other people in local
Speaker:community and building relationships and sharing that on the internet, which is a
Speaker:very different experience, very different.
Speaker:If, if the HVAC guy were to have that super produced podcast,
Speaker:people'd be like, I thought you did.
Speaker:When do you have time to do air conditioners?
Speaker:'cause you seem to be producing podcasts all day.
Speaker:I don't know if I, I just don't think if you
Speaker:compare, it would even move the needle, right?
Speaker:Like, yeah.
Speaker:Is it better?
Speaker:People have the same experience or outcome, you know, in that sense of, okay.
Speaker:I, I put it, try to put everything with our clients through an ROI
Speaker:filter, like, is this mm-hmm.
Speaker:More likely to produce you ROI or not?
Speaker:And if not, just don't do it.
Speaker:Or at least you're aware of it if you are doing it right.
Speaker:Yeah.
Speaker:So that's fine.
Speaker:Just know this extra, you know, I was talking to someone like, Hey,
Speaker:we need to like chop up this and do like five clips on, on Twitter
Speaker:or X or whatever you wanna call it.
Speaker:And I'm like, you have 32 followers.
Speaker:So maybe let's just do one and you can put across different channels, but I don't
Speaker:think you need five and I don't think you need to post like two times a day.
Speaker:Mm-hmm.
Speaker:Yeah.
Speaker:No, that's, I think some, you know, you see other people do it and so
Speaker:you think, well, they're doing it.
Speaker:Be like, yeah, but they're them and you're you, and they're
Speaker:not, you also don't know what
Speaker:people are just spinning their wheels, not getting results on.
Speaker:Yep.
Speaker:And I'm like, listen, I, I, I went back to.
Speaker:I'm telling you not to spend more money with us.
Speaker:So like, you know, um, I just don't think you need it.
Speaker:Yeah, no, that's, uh, so, so for anyone out there who's, who's in the,
Speaker:in the business space, um, what are, what are some of the, those common
Speaker:mistakes you're seeing right now, either podcasting or in general, um, in
Speaker:this post pandemic mid twenties world?
Speaker:I mean, for me, I'll talk general and then get more specific, but, um.
Speaker:It goes back to what we were talking about the Dream 200, which is niche.
Speaker:Mm-hmm.
Speaker:Okay.
Speaker:And um, I find, I'm talking to a lot of businesses in there.
Speaker:They think they're talking about a niche, but it's just too broad.
Speaker:Mm-hmm.
Speaker:Right.
Speaker:Um, like I said, B2B B2B is broad.
Speaker:Yeah.
Speaker:But I go, okay, B2B software companies, B2B software companies that have over
Speaker:15 stat, like I can get more and more.
Speaker:Segmented and niche, but um, a lot of times people think.
Speaker:Everyone with the spine is their target audience, but it's probably, you know,
Speaker:I know this, this genre intimately, it's most likely someone that's like over 50
Speaker:who has back pain that wants, that is active, that wants to be active, that you
Speaker:know, has kids, maybe grandkids at 60.
Speaker:You know what I mean?
Speaker:Like they have things that.
Speaker:Different characteristics.
Speaker:Um, or I got a lot of patients from like CrossFit gyms
Speaker:because they wanna stay active.
Speaker:And usually the older people, older side of people who are doing CrossFit
Speaker:and they want to keep active and they, you know, if you're gonna work
Speaker:out hard, you're gonna get injured.
Speaker:It's is gonna be wear and tear.
Speaker:So just being specific with a niche and thinking about the niche and
Speaker:then looking at, if someone's like, well, I'm not sure the things that
Speaker:we think about are, um, one who.
Speaker:Who do you love working with?
Speaker:Um, who do you get the best, best results for?
Speaker:And then who's profitable, right?
Speaker:And if all three of those things are not there, you're in trouble.
Speaker:Like, if you're like, oh, I love working some, I get good results.
Speaker:But if you're not profitable, that's an issue, right?
Speaker:Yeah.
Speaker:So I look at those three things from the niche perspective.
Speaker:Then, you know, going down, you know, to the, you know, what we do, which is
Speaker:more like just building a predictable.
Speaker:Relationships and referral.
Speaker:Referral and collaboration partners.
Speaker:Um, you know, when I have someone on my podcast, I'm not
Speaker:actually looking to get a client.
Speaker:I'm actually not looking to get a referral partner.
Speaker:What I'm looking for is to help them get a client or help
Speaker:them get a referral partner.
Speaker:Mm-hmm.
Speaker:Um, because that really deepens the relationship.
Speaker:So I think of just going in with a giving mindset.
Speaker:And I'm not saying people do or don't do this, it's just the way I think about it.
Speaker:Yep.
Speaker:Going in, how can I help them?
Speaker:And so when people know what I'm calling them or I'm emailing them,
Speaker:it's because I'm trying to help.
Speaker:It's not to try and get anything.
Speaker:Um, so that's on that piece.
Speaker:On the, on the media piece, really, I find people focus on the wrong things.
Speaker:Right.
Speaker:And we talked about those already.
Speaker:Yeah.
Speaker:Which is like they're asking what tech do I use?
Speaker:What, how do I get download subscribers instead of mapping out the Dream 200,
Speaker:and then finding out how to give to them and just not focus, not trying to
Speaker:be a perfectionist around every detail, because the first couple you do are gonna
Speaker:suck, or they'll at least suck compared to your hundredth or thousandths ones.
Speaker:So, mm-hmm.
Speaker:I tell, I just.
Speaker:Again, it's, some people apply what they do in their career to the podcast.
Speaker:So like if it's a doctor who's super detailed and if they mess up
Speaker:some in a surgery, they mess up.
Speaker:But like that's not, and they apply the same mentality to the podcast.
Speaker:I'm like, you have to understand it's not the same.
Speaker:Right?
Speaker:Yeah.
Speaker:If you mess up, you're fine.
Speaker:Like no one's gonna die.
Speaker:Mm-hmm.
Speaker:Um, and so.
Speaker:Just kind of communicating that perfectionist dilemma,
Speaker:I guess you could say.
Speaker:Yeah.
Speaker:Well and that's a great point with technology.
Speaker:I remember when I started this podcast, I was doing it, uh, yeah, I think
Speaker:I started seven years ago or so.
Speaker:Uh, but yeah, I was using Zencastr because it would store the audio
Speaker:locally and then upload it and, you know, I could balance it properly.
Speaker:And I remember at one point being like, I don't need Zencastr anymore.
Speaker:Zoom does everything Zencastr does.
Speaker:Or at least close enough to it to fix it.
Speaker:Like, so I don't need to spend $80 a month for Zencastr anymore.
Speaker:And yeah, my, my microphone's $30, the camera's $15, like everything
Speaker:is, is so cheap and accessible now.
Speaker:Uh, technology
Speaker:people, sometimes Michael Love buying stuff though.
Speaker:Like, they'll come to me and like, Jeremy, I'm ready.
Speaker:I'm like, oh, what do you mean you're ready?
Speaker:Like, I just bought like $6,000 worth of equipment and a teleprompter.
Speaker:I'm like.
Speaker:Uh, you really just need a hundred dollars mic and yeah, and zoom or whatever.
Speaker:But, um, people like buying.
Speaker:I'm like, whatever.
Speaker:I go more power to 'em.
Speaker:If they want the, I go, they want all that fun equipment.
Speaker:Yeah,
Speaker:go for it.
Speaker:But you don't need
Speaker:it.
Speaker:But if financially, the microphones.
Speaker:Is for some people cheaper microphones are better.
Speaker:Um, like, you know, I'm watching you kind of, you know, moving back
Speaker:and forth and the really expensive microphones, if you don't adjust them
Speaker:properly, have a very narrow hotspot.
Speaker:Totally.
Speaker:Yes.
Speaker:And so you hear them fade in and out as they're talking.
Speaker:You know, they get louder and then they get quiet and they get louder and they
Speaker:get quiet because they don't realize where the hot spot in their $300 microphone is.
Speaker:Whereas my $30 microphone, I can go over here, I can back up, I can go to the side.
Speaker:It picks me up wherever.
Speaker:You're
Speaker:exactly right.
Speaker:I was, I was on with someone the other day and they're like, what Mike should I get?
Speaker:And I'm like, I'm like, I'm not gonna recommend the Blue Yeti because I. You do
Speaker:have to, if it's on a certain setting, you do have to be talking to the front of it.
Speaker:I'm like, there's no way they're gonna remember to talk in this.
Speaker:So I'm like, get a less, a little lesser expensive one that mm-hmm.
Speaker:If they move around and they don't have to identify that
Speaker:you're a hundred percent right.
Speaker:Yep.
Speaker:Yeah.
Speaker:That's, that's, uh, the key thing.
Speaker:But yeah, it, I, I love your point.
Speaker:You know, it always comes back to ROI, it's, comes back
Speaker:to, you know, Stephen Covey.
Speaker:Begin with the end of mind.
Speaker:Why are you doing it?
Speaker:And, and stay focused on that, which is a really, um, crucial thing.
Speaker:And, and yeah, Kimberly Crow says, if you're not embarrassed by your first
Speaker:episode, you waited too long to start.
Speaker:So a hundred
Speaker:percent.
Speaker:Yeah.
Speaker:Yeah.
Speaker:The first episode will always be, I, I actually, I think when transferring
Speaker:my podcast, the first eight episodes somehow didn't make it over, which
Speaker:means episode nine is the first episode you can find on my podcast.
Speaker:Um, yeah, I remember what back then I recorded on my phone.
Speaker:Like the microphone on my phone, and it picked up every creek of the chair in
Speaker:the room and it sounded like someone was doing carpentry in the room we were in.
Speaker:Uh, and you know, zoom now has noise cancellation, so even now, like I
Speaker:could have a, I could have a trucker.
Speaker:There's an air conditioner running, you can't hear, there's all this stuff.
Speaker:Zoom just cancels right out.
Speaker:And.
Speaker:Technology has so much for us.
Speaker:Um, so, uh, we're, we're coming to the end of our time, but this
Speaker:has been really great and I'm glad we had the chance to connect.
Speaker:I'm glad your, your team reached out.
Speaker:Um, so what are the, the things you most want people to know, possibly
Speaker:including how they get in touch with you?
Speaker:I mean, I think, um.
Speaker:First of all, I just think of how do you give to other people, right?
Speaker:Mm-hmm.
Speaker:And that's the mentality, just going into any conversation, social
Speaker:media interaction, whatever it is.
Speaker:Um, and then if you have.
Speaker:You know, I have free episodes.
Speaker:Everything's free.
Speaker:If you have people, um, uh, if you go to insperity insider.com, if you search
Speaker:podcasts on the search bar, we have answered, try to answer every possible
Speaker:question we've gotten just to be helpful.
Speaker:Like, obviously people wanna go to the next level, they can contact us, but
Speaker:if they just wanna learn more, they can go and, and search those episodes.
Speaker:Like, how do I launch a podcast?
Speaker:What technology and software do I, I mean, all those questions.
Speaker:We've answered.
Speaker:Mm-hmm.
Speaker:Um, and that, yeah, that's it.
Speaker:If you have questions, you can go to inspir insight.com.
Speaker:You're gonna rise 20 five.com.
Speaker:You can connect with me.
Speaker:I'm very active on LinkedIn, so it's Jeremy Weiss, W-E-I-S-Z.
Speaker:You can feel free to message me there.
Speaker:Just say, I do respond to ones that leave a personalized connection request.
Speaker:So just say, Michael is the best, and the guy who knows a guy is the best.
Speaker:And, uh, so I'll no, to accept it.
Speaker:So, um, that's it.
Speaker:Alright.
Speaker:I, I definitely like the call to action of say I'm the best.
Speaker:That is an excellent, that's actually call to action in any setting.
Speaker:I love it.
Speaker:All right.
Speaker:Well this has been great.
Speaker:It has been, uh, great to, you know, learn these concepts and, and kind
Speaker:of go over these ideas and talk shop about podcasts with someone who's
Speaker:has a little more experience than I do, um, by which I mean a lot.
Speaker:So this has been great and thank you so much for being on the show.
Speaker:Thanks, Michael.
Speaker:Thanks everyone.
