Interview with Justin Moore

Michael Whitehouse: 00:00:00

Welcome back to the guy who knows a guy podcast.

2

: 00:00:02

We're so excited to be back with you.

3

: 00:00:04

And this season we are counting

down to J V connect the first of its

4

: 00:00:08

kind, December 12th to 14th, 2023.

5

: 00:00:12

This is going to be an incredible

dedicated networking event, and you

6

: 00:00:15

are going to want to be part of it.

7

: 00:00:16

And this podcast here to help

prepare you to get the most

8

: 00:00:19

out of this incredible event.

9

: 00:00:21

I'm Michael Whitehouse,

the guy who knows a guy.

10

: 00:00:23

And over the next few weeks, you're going

to get to hear from some of the best

11

: 00:00:26

people in the industry about networking.

12

: 00:00:28

As well as some solo training from me.

13

: 00:00:30

So be sure to join us on December

12th to 14th for JB Connect.

14

: 00:00:34

And now, let's get to the interview.

15

: 00:00:38

Welcome once again to the guy

who knows the guy podcast.

16

: 00:00:41

I'm your host, Michael Whitehouse.

17

: 00:00:42

The guy knows the guy.

18

: 00:00:43

And our guest today is Justin J.

19

: 00:00:45

Moore.

20

: 00:00:46

Justin is a singer songwriter with

50 million streams, a social media

21

: 00:00:51

music influencer with 300, 000

followers and the founder of Podigy,

22

: 00:00:55

the podcast agency for coaches.

23

: 00:00:57

He is the host of the podcast.

24

: 00:00:58

Oh, my pod, which I was just

interviewed on earlier today.

25

: 00:01:02

It's a podcast that teaches

coaches how to get the most out

26

: 00:01:05

of the podcasting community.

27

: 00:01:06

Industry.

28

: 00:01:07

We're going to be talking today

about networking regarding podcasts

29

: 00:01:11

and networking in the music space.

30

: 00:01:13

So welcome Justin to the show.

31

: 00:01:16

Justin Moore: Thank you so much.

32

: 00:01:16

I'm happy to be here.

33

: 00:01:18

Michael Whitehouse: Awesome.

34

: 00:01:18

So when we were talking before we

started and figure we might as well

35

: 00:01:21

kick off with this, you were telling me

about the strategy that you've used to

36

: 00:01:25

make connections higher up the ladder

on the music industry, then you would

37

: 00:01:30

naturally have connections to share

with us, share with our audience what

38

: 00:01:32

you're telling me before we got started.

39

: 00:01:35

Justin Moore: Yeah.

40

: 00:01:35

Like when I was, when I was just starting

out and I had like a really small falling

41

: 00:01:39

on social media because sadly, especially

in the music world, your follower count,

42

: 00:01:44

your streaming numbers, your monthly

listeners on streaming platforms, that

43

: 00:01:47

all like makes a difference as to whether

or not you're even going to get replies.

44

: 00:01:51

And so when I was just starting, I had

a very small amount of followers, maybe

45

: 00:01:56

like 2, 000 or something and in order to

actually reach out to people and to try

46

: 00:02:01

and get these connections going Because

the music industry is heavily Geared

47

: 00:02:07

towards the people that you know and

the people who are your friends which

48

: 00:02:11

happens all the time when it comes to

Like, you know, songwriters and stuff.

49

: 00:02:15

Like, there'll be songwriters who

have very little talent, but they're

50

: 00:02:17

really good networkers, and so they're

able to get into the right rooms, just

51

: 00:02:21

because their friends bring them there.

52

: 00:02:23

Um, so, it is a huge game of

networking, and raw talent doesn't

53

: 00:02:26

always win in the music industry.

54

: 00:02:28

Uh, but one thing that I was doing,

especially when I transitioned from

55

: 00:02:32

writing pop, pop is very, a very, uh,

diluted, Industry in the music industry.

56

: 00:02:39

It's a very diluted genre.

57

: 00:02:40

It's really hard to get

your footing in there.

58

: 00:02:42

Um, just like if you're starting a

business, it's better to niche down

59

: 00:02:46

into a specific little area and pop

is a huge field of types of songs.

60

: 00:02:51

So I wanted to get into dance

music because in dance music, the

61

: 00:02:55

singers are kind of far in between.

62

: 00:02:58

There's very few singers who

do dance music full time.

63

: 00:03:01

So I was I'd been recommended to go

into the dance industry because they

64

: 00:03:05

needed writers, they needed singers.

65

: 00:03:07

And some people said they

thought I'd be good at that.

66

: 00:03:09

So I looked at who the top performing

singers were in the dance world.

67

: 00:03:12

And I didn't, didn't look at like the

top performing, but I looked at, you

68

: 00:03:16

know, relatively successful people

who I thought may reply to a message.

69

: 00:03:21

And I think I sent like 30 messages out,

DMs on Instagram with my tiny following

70

: 00:03:27

and I got a bunch of responses and,

uh, I ended up making probably five to

71

: 00:03:33

ten connections that, um, absolutely

changed the, the course of my life.

72

: 00:03:39

And one of them was, was a, a

singer in the dance world and he had

73

: 00:03:43

millions of streams and I knew he

was like raking in money with his,

74

: 00:03:46

um, songs that he was selling and

with his royalties and everything.

75

: 00:03:50

And I hopped on a call

with him for an hour.

76

: 00:03:51

I paid him like 200 bucks for his hour.

77

: 00:03:54

I learned.

78

: 00:03:55

More in that hour by paying for

that, then I could have learned in

79

: 00:04:00

like 10 hours going and doing like

little bits of research myself.

80

: 00:04:03

So I, I think I save money by

actually hiring someone and getting

81

: 00:04:07

everything boiled down into one hour.

82

: 00:04:08

That's how I think about

coaching in general anyways,

83

: 00:04:10

but this person wasn't a coach.

84

: 00:04:12

They're not used to having people

come out and ask them for advice

85

: 00:04:15

or for insight on a specific topic.

86

: 00:04:17

And so.

87

: 00:04:18

I think that he really jumped at that

and a lot of other people did too.

88

: 00:04:21

And actually one of those people, uh,

when I started posting videos of me

89

: 00:04:26

singing, I was, uh, on Instagram, I

was like building, building popular

90

: 00:04:30

songs, kind of one voice at a time, um,

and layering all the harmonies on top.

91

: 00:04:35

So like starting with the bass, then

bringing in one harmony and then

92

: 00:04:38

another harmony, and then eventually

the lead, and it ties it all together.

93

: 00:04:41

And I started blowing up on

social media because of that.

94

: 00:04:43

And somebody who followed me was

actually the guitar player of Maroon 5.

95

: 00:04:47

And he, um, I, I didn't realize he

had followed me, and then I saw,

96

: 00:04:51

I was looking at who viewed my

Instagram story, and I see, oh, James

97

: 00:04:54

Valentine, that sounds familiar.

98

: 00:04:55

I go, and like, he's, he's

the guitar player Maroo 5,

99

: 00:04:58

so I was like, that's cool.

100

: 00:04:59

I reached out to him, I said, hey,

like, what's, what's an hour of your

101

: 00:05:03

time worth, or are you willing to work

with me just for an hour, and listen

102

: 00:05:07

to some of my songs, and tell me if

I'm, if I'm in the wrong direction,

103

: 00:05:10

or if there's something I should be

doing better, and I reached out to him.

104

: 00:05:13

And, um, kind of not really

expecting much and he said, yeah,

105

: 00:05:17

yeah, what about later today?

106

: 00:05:18

I'm just, I'm just on the

tennis court right now.

107

: 00:05:20

I can come back later.

108

: 00:05:21

And a few hours later, I was on a

call with a guitar player, Maroon

109

: 00:05:24

5, and the funniest thing happened.

110

: 00:05:27

He, he didn't do what most people

in the music industry do, which is

111

: 00:05:33

They kind of look like they're maybe

checking their phone while they're

112

: 00:05:35

talking to you and texting and maybe

looking at when their next meeting is.

113

: 00:05:38

He gave me his full attention for an

hour because I don't think he does

114

: 00:05:41

this often or gets asked to this often.

115

: 00:05:44

And he listened to every single one of the

songs that I sent him all the way through.

116

: 00:05:47

So he didn't skip through the songs.

117

: 00:05:49

Like a lot of people do as well.

118

: 00:05:51

He listened to everything.

119

: 00:05:53

And by the end of it.

120

: 00:05:54

He said, these are fantastic.

121

: 00:05:56

He sent them off to a publishing

company that he's close with

122

: 00:05:59

because obviously he has a lot of

connections in the music industry.

123

: 00:06:02

I didn't end up hearing anything back

from that specific opportunity, but having

124

: 00:06:05

that boost of confidence that the, that

the guitar player of a major band had,

125

: 00:06:09

um, had liked my music and that all came

because I just was, I was reaching out.

126

: 00:06:15

As the little guy, I was using my,

my youth, uh, like 20, whatever.

127

: 00:06:20

I was 20 as a, as a, a

weapon, not as a weakness.

128

: 00:06:24

And I was coming at them and I

was saying, I'm really young.

129

: 00:06:27

I don't know what I'm doing.

130

: 00:06:28

I'm just like you when you were my age.

131

: 00:06:30

What, like, are you able to just

please, you know, like, and really

132

: 00:06:33

humbly asking, not boosting my,

myself up, not, not coming at them

133

: 00:06:37

and saying, I got this many things.

134

: 00:06:39

I got this many people I've talked

to this, this, and this, like,

135

: 00:06:42

you got to hop on a call with me.

136

: 00:06:43

I'm about to blow up, man.

137

: 00:06:44

It's like, no, like I got nothing.

138

: 00:06:46

Help.

139

: 00:06:47

Yep.

140

: 00:06:48

Michael Whitehouse: Well,

and that's, that's key.

141

: 00:06:49

What you're saying there

is that authenticity.

142

: 00:06:51

You know, when you try to say like,

Oh, I've got this, this, and this.

143

: 00:06:54

And they'd be like, yeah, sure.

144

: 00:06:55

Whatever.

145

: 00:06:55

So does everyone else I know.

146

: 00:06:56

Exactly.

147

: 00:06:56

I have 10.

148

: 00:06:58

Where'd you be saying, Hey, I got nothing.

149

: 00:06:59

I got nothing, but you're awesome.

150

: 00:07:01

And could I like bask in your

awesomeness and learn something?

151

: 00:07:05

It's pretty flattering to do that.

152

: 00:07:07

I found the same thing when I was

getting into the coaching space

153

: 00:07:10

that I would, I would talk to

people who are very successful,

154

: 00:07:14

you know, really big time people.

155

: 00:07:16

And I was always amazed when they,

when they would sit down with me

156

: 00:07:19

and you know, give me advice and

connections and resources and all this.

157

: 00:07:23

And at the time, I'm thinking

like, are they just being really

158

: 00:07:25

generous or charitable or what?

159

: 00:07:27

And then a year later, when of course

I reciprocate with introductions.

160

: 00:07:32

That's what I do.

161

: 00:07:32

It's the, Do you think I can easily do?

162

: 00:07:35

And I was talking to one of them later

and like, Oh, you have sent me 15 people.

163

: 00:07:39

Three of them became clients.

164

: 00:07:40

Two of them did this one connected

this enjoyed venturing here.

165

: 00:07:43

So for them, it was actually an

investment that I didn't realize the time.

166

: 00:07:48

Cause I didn't have that

sense of myself at the time.

167

: 00:07:51

Yeah.

168

: 00:07:52

Cause that's, that's

the thing too, is that.

169

: 00:07:55

Is that the, the, the guitarist

there that you're talking about

170

: 00:07:59

part, it may just be as nice guy.

171

: 00:08:01

And he's, he's trying to be helpful.

172

: 00:08:02

He's trying to actually provide

value because you're not going to

173

: 00:08:04

pay attention to why even bother.

174

: 00:08:06

Exactly.

175

: 00:08:07

Also, you know, you never know five

years from now you might be someplace

176

: 00:08:10

and he needs something and it'd be like,

Hey, just, I don't know if you remember

177

: 00:08:13

me, but yeah, you just never know.

178

: 00:08:15

Justin Moore: You never know what's

going to happen with people and you

179

: 00:08:19

just want to treat everyone with

respect because you just never know.

180

: 00:08:23

Yeah.

181

: 00:08:23

Yeah.

182

: 00:08:24

Michael Whitehouse: Yeah.

183

: 00:08:24

Yeah.

184

: 00:08:24

That, that's a huge.

185

: 00:08:26

Huge thing and it sounds like and that's

one of the things the music industries

186

: 00:08:28

are mentioning a lot of people You're kind

of can be like, well, I guess I have some

187

: 00:08:33

time for you while I'm doing other things

188

: 00:08:35

Justin Moore: Yeah, exactly.

189

: 00:08:36

And I and I get that because like

now now I'm in a space where I'm

190

: 00:08:42

running a business that takes up a

lot of my mental capacity, but I'm

191

: 00:08:45

also still trying to keep up on my

songs and my music side of things.

192

: 00:08:49

And so now if somebody does reach

out to me who is very small and

193

: 00:08:53

asks for something, or I, I simply

cannot, um, answer unless it's

194

: 00:08:58

the right place, the right time.

195

: 00:08:59

And it just happens to click, but I

really like, I, I cannot, I don't have

196

: 00:09:03

the capacity for that at the moment,

but, um, so I do get why that happens.

197

: 00:09:08

Um, but there's a

difference, I think, between.

198

: 00:09:11

Being aware that you don't have the

capacity to handle things because

199

: 00:09:14

you're trying to prioritize your,

your mental clarity over feeling

200

: 00:09:19

like you're better than other people.

201

: 00:09:20

And that's why you don't

accept messages and calls.

202

: 00:09:22

And I feel that like you can

feel that in the music industry.

203

: 00:09:26

It's tangible.

204

: 00:09:28

Michael Whitehouse: Yeah,

that's definitely it.

205

: 00:09:29

I started to realize that that

would be a situation for me.

206

: 00:09:34

in the future.

207

: 00:09:35

Uh, and that's when I developed my, I

have an open virtual coffee, which is

208

: 00:09:39

a one to one that anyone can drop into.

209

: 00:09:41

And then I also created a, uh, coaching

hour, which is now part of a program

210

: 00:09:46

I have, but I still, if someone's

like, Hey, could I, you know, get

211

: 00:09:49

some of your advice and support?

212

: 00:09:51

I'm like, well, I can't

just give away my time.

213

: 00:09:54

Why don't you drop in on

the group coaching call?

214

: 00:09:55

I won't charge you for coming in

program, but they can drop in.

215

: 00:09:59

And if they have one or two questions.

216

: 00:10:01

Then, you know, maybe other people

in the call will benefit from it.

217

: 00:10:04

And that way it's not

taking additional time.

218

: 00:10:07

So I, I've, I've spent some time thinking

about, and of course I'm a coach.

219

: 00:10:11

So I spent time thinking about how

can I continue to serve, but without

220

: 00:10:16

giving everything away, because there's

a way to leverage and, you know, and

221

: 00:10:19

a podcast is a way to do that as well.

222

: 00:10:21

Justin Moore: Yes.

223

: 00:10:21

That's the, yeah, that's

a huge way to do it.

224

: 00:10:24

Michael Whitehouse: Yeah.

225

: 00:10:24

So to be able to say like,

Oh yeah, I did a podcast.

226

: 00:10:26

I interviewed, uh, you know, this guy,

Justin, the music industry, you should,

227

: 00:10:28

uh, check out this, the interview I did.

228

: 00:10:31

I think you'll get a lot out of that.

229

: 00:10:32

So I'm going to take my time.

230

: 00:10:33

I'm saying go listen to something

that's already recorded.

231

: 00:10:36

Totally.

232

: 00:10:37

Yep.

233

: 00:10:38

Uh, and so you said you're, you're,

you do, um, uh, Podigy, which

234

: 00:10:42

is a podcast agency for coaches.

235

: 00:10:44

And of course your podcast, Oh

My Pod, which is a great name.

236

: 00:10:47

Thank you.

237

: 00:10:48

So tell me about, uh, Podigy and,

and what you do for coaches there.

238

: 00:10:52

Justin Moore: Yeah.

239

: 00:10:52

Like.

240

: 00:10:53

It started about five years ago because

I had a couple of people actually

241

: 00:10:58

from the music world refer friends

to me who were starting podcasts.

242

: 00:11:02

They said, I know this

guy who does audio stuff.

243

: 00:11:04

Maybe he can do a podcast.

244

: 00:11:06

And they came to me and they

said, can you do a podcast?

245

: 00:11:08

And I said, maybe, I don't know.

246

: 00:11:09

Let's try it.

247

: 00:11:11

And I did, and I actually really enjoyed

editing the audio, which is something

248

: 00:11:16

that I didn't think that I would enjoy.

249

: 00:11:19

It's quite monotonous.

250

: 00:11:20

It's quite tedious.

251

: 00:11:20

But for some reason it was so.

252

: 00:11:23

When you're writing music,

it's so not obvious.

253

: 00:11:26

Like the next step is so unclear and it's

such a, it's like, it's like looking for

254

: 00:11:32

a, looking for like an object in the dark.

255

: 00:11:34

Like you don't know exactly where

you're going, but with the editing,

256

: 00:11:37

the podcast audio, it was like this

stable, like the answers were there.

257

: 00:11:41

There was, it was clear

what was going forward.

258

: 00:11:43

And so I really liked editing audio.

259

: 00:11:45

And I started editing a bit more audio

and then it just became clear that

260

: 00:11:50

audio was not going to be enough for

the people that I was working with.

261

: 00:11:53

And so it grows and it

grows just like business.

262

: 00:11:56

You get a client that comes

and says, Hey, can you do this?

263

: 00:11:58

I really need this.

264

: 00:11:59

And you say, well, I guess I got to add

that because if you need it and I don't

265

: 00:12:02

do it, somebody else is going to do it.

266

: 00:12:04

So I started adding, adding, and

I ran the business for a few years

267

: 00:12:08

and mostly I was just writing music.

268

: 00:12:09

Like up until, up until about

six months ago, I was writing.

269

: 00:12:13

I was writing about 45 songs a month.

270

: 00:12:15

So I was writing, yeah, like

somewhere around 500 songs a year.

271

: 00:12:20

That was like my, that was my whole world.

272

: 00:12:22

All I was doing was writing songs.

273

: 00:12:24

And, um, so I didn't have a lot of time

for Podigy and it kind of fell by the

274

: 00:12:27

wayside and just over the last year,

since my fiance came to, um, Canada from

275

: 00:12:33

Italy, she moved here and she needed a

full time position to apply for her visa.

276

: 00:12:39

And so Podigy.

277

: 00:12:40

Was a company that I owned and

there's her full time position.

278

: 00:12:43

So we've been working tirelessly for

the last year, completely reshaping the

279

: 00:12:49

entire business and redefining the offer.

280

: 00:12:52

And through that, we hired a coach

who really helped us a lot, a

281

: 00:12:56

lot, a lot built this offer with

us and our offer now at Podigy.

282

: 00:13:00

Is called the one hour podcast method

and what we're trying to do is allow

283

: 00:13:04

coaches or experts entrepreneurs

to sit down in front of their

284

: 00:13:07

microphone for one hour a week.

285

: 00:13:10

And from that 1 hour a week episode,

they get their entire month of

286

: 00:13:14

content completely outsourced

and done for them in a folder.

287

: 00:13:18

So.

288

: 00:13:19

If you're going to do a podcast, a

video podcast in particular, and you're,

289

: 00:13:24

you are somebody who also needs to

create social media content, which a

290

: 00:13:28

lot of coaches do need to sell through

Instagram, sell through Facebook.

291

: 00:13:31

If you're doing the podcast and you're

not clipping content for it, and you're

292

: 00:13:34

also making content for social media.

293

: 00:13:36

Yourself, then you're missing a huge

opportunity to just kill two birds

294

: 00:13:40

with one stone, the podcast itself,

if you have the right person to look

295

: 00:13:44

through the podcast intelligently,

and then frame the content to fit

296

: 00:13:49

with your message and everything,

then that's the missing piece, and you

297

: 00:13:52

don't even have to worry about creating

social media content after that, plus.

298

: 00:13:56

Plus, this sounds like a little thing,

but, and then you get all the benefits

299

: 00:13:59

of podcasting, like we talked about on my

show, networking, you get to meet people,

300

: 00:14:04

you get to learn about people, you get

hundreds of thousands of dollars of free

301

: 00:14:08

coaching, um, you get evergreen content

and that can serve as a frequently asked

302

: 00:14:13

question, question section for your,

your clients, your prospective clients

303

: 00:14:16

that you don't have to hop on a 15

minute call to explain something to them.

304

: 00:14:20

You can just send them an episode.

305

: 00:14:21

Um, I mean, it's, it's just

like the perfect, it's the

306

: 00:14:26

perfect answer to a lot of.

307

: 00:14:28

questions that come up when

you're, when people are starting

308

: 00:14:31

their coaching business.

309

: 00:14:32

And I find that the biggest thing is

that people just don't want to make

310

: 00:14:34

social media content all the time.

311

: 00:14:36

They don't want to spend 12, 15

hours a month sitting in front of

312

: 00:14:39

a camera and thinking of content

and formulating content and

313

: 00:14:41

doing canvas stuff and everything

they just want it done for them.

314

: 00:14:45

And the podcast is a good

way to do that without it.

315

: 00:14:47

feeling like corporate soulless content

because it's still your face and it's

316

: 00:14:52

still you talking and so it's like

outsourced content without losing

317

: 00:14:56

the personal feeling of the content.

318

: 00:14:58

Michael Whitehouse: Yeah, so it's

recutting existing content which

319

: 00:15:00

makes, makes a lot of sense.

320

: 00:15:01

It's funny, so many people are like, you

should repurpose your con, you should

321

: 00:15:04

repurpose this, repurpose that, and at the

time I didn't have a team to repurpose it.

322

: 00:15:09

Yeah.

323

: 00:15:09

And so my answer is always, it's

easier to just make new than to

324

: 00:15:13

repurpose, but now that I'm getting to.

325

: 00:15:17

Have more of a team

and do more delegation.

326

: 00:15:19

I'm realizing that I can use Can use

my team and as my revenues increase

327

: 00:15:23

and bring in additional resources

do exactly that exactly that.

328

: 00:15:27

I've got this growing library of content

that somebody could just go through

329

: 00:15:31

and pour over and be like, here's

something and here's something and

330

: 00:15:33

here's something and here's something.

331

: 00:15:35

So there's a lot more

certainly can be done.

332

: 00:15:37

And so you touched on how podcasts

can be used for networking.

333

: 00:15:41

And, um, which is funny.

334

: 00:15:43

I'm pretty sure you asked me

about this on on your show.

335

: 00:15:45

So now I'm going to ask you on my show.

336

: 00:15:47

Justin Moore: And I'll just

repeat what you said on mine.

337

: 00:15:50

Michael Whitehouse: Yeah, so what

did I tell you about Network App?

338

: 00:15:53

Yeah, so talk a bit about how

podcasts can be used for networking.

339

: 00:15:57

Justin Moore: I, I mean, I think we, like

we, like we talked about on my show, I

340

: 00:16:01

think it's, I think it maybe I'm biased,

but I think it is the number one tool

341

: 00:16:05

for networking, especially the most,

like the most cost effective, the, the,

342

: 00:16:10

the least amount of work for the highest

return on your networking activities.

343

: 00:16:15

I'll, I'll give an example because

like, that's, that's one of the best

344

: 00:16:18

ways my brain works through things.

345

: 00:16:20

And so we started our podcast.

346

: 00:16:21

Oh, my pod.

347

: 00:16:23

And this was when we were relatively

unknown in the podcasting space.

348

: 00:16:27

We had worked with a select

few clients, but we hadn't

349

: 00:16:29

really put ourselves out there.

350

: 00:16:30

Didn't create a lot of content, no

blog, no email list, nothing like that.

351

: 00:16:33

We started completely from, from scratch.

352

: 00:16:35

Uh, and because I, I feel like I

naturally am a good networker and

353

: 00:16:40

good with people and everything.

354

: 00:16:42

Uh, I was able to book on in the first.

355

: 00:16:45

16 episodes of our show, I was

able to book on 9 CEOs of huge

356

: 00:16:51

companies within our industry.

357

: 00:16:52

So podcasting companies, guest

booking companies, stuff like

358

: 00:16:55

that within our industry.

359

: 00:16:56

Um, we got one joint venture

partnership with the biggest podcast

360

: 00:17:00

production agency in the entire world.

361

: 00:17:03

Um, they only work with,

uh, Fortune 100 companies.

362

: 00:17:06

And so they got a lot of

people coming to them who...

363

: 00:17:08

Can't afford their services obviously

because it's probably in the 100k

364

: 00:17:12

plus region So now they'll refer their

coaches to us So that came from the

365

: 00:17:17

podcast and also we got a client from

the podcast which was about 15, 000

366

: 00:17:21

in our pocket From one episode because

we brought someone on the show with no

367

: 00:17:26

intentions of turning them to a client.

368

: 00:17:27

That's not how we do things We really are

just trying to build a resource for our

369

: 00:17:31

audience Which I think is the right way

to go about it because it's obvious if

370

: 00:17:34

you're just trying to get clients from

it afterwards, the guy said, Hey, do you,

371

: 00:17:39

do you, do you, uh, need new clients?

372

: 00:17:41

Like, are you looking for?

373

: 00:17:42

And we said, absolutely.

374

: 00:17:42

And so that there was a client.

375

: 00:17:43

So that's sort of a laundry list

of, of things that our podcast did

376

: 00:17:48

for us in the first 16 episodes.

377

: 00:17:51

And all I did as the CEO, let's say the,

the, the CEO of the podcast, all I did.

378

: 00:17:57

We'll sit down for that one hour

a week and do the interviews.

379

: 00:18:01

The rest of the work I handed

off to my team at Podigy.

380

: 00:18:05

So I'm essentially sitting in place of

whoever would be a client in our company.

381

: 00:18:09

So I worked an hour a week at our podcast.

382

: 00:18:11

We have.

383

: 00:18:13

Over 200 pieces of content on social

media from the podcast that's been created

384

: 00:18:17

from the show for my one hour a week.

385

: 00:18:19

Uh, all of those professional

relationships, connections, the

386

: 00:18:22

partnership, the client, everything,

uh, now meeting you as well.

387

: 00:18:25

This is all coming from, from our podcast.

388

: 00:18:28

And this is all networking.

389

: 00:18:29

This is the, the absolute, I couldn't

even believe the types of people

390

: 00:18:34

that said yes to coming on our show.

391

: 00:18:36

And these are people that if you

said, Hey, do you want to come on

392

: 00:18:39

you want to come and have like a one

hour meeting on zoom and they'll go?

393

: 00:18:43

Why you go?

394

: 00:18:45

Oh, I don't know not meet and they'll go.

395

: 00:18:47

Well, what's the agenda?

396

: 00:18:49

No agenda?

397

: 00:18:50

No, like no I don't have time for that.

398

: 00:18:52

What is it?

399

: 00:18:52

What is this like I you know, so but if

you say you want to come on my podcast

400

: 00:18:57

and my podcast is about Helping coaches

learn how to effectively use the the

401

: 00:19:03

podcasting medium and I really want to

help coaches Do better in the podcasting

402

: 00:19:08

world and make money from their show and

And now suddenly there's a story behind

403

: 00:19:13

you asking them to come and have a chat.

404

: 00:19:15

There's a, there's a story

that's, that's now been written.

405

: 00:19:18

And they will, they will be more than

ha well, I'm not gonna say this for

406

: 00:19:21

everybody, but you'd be surprised

the amount of people that would be

407

: 00:19:24

willing to be part of that story

and to work on something with you.

408

: 00:19:28

You're, you're inviting them

into a joint project for an hour.

409

: 00:19:31

And, and on that project...

410

: 00:19:34

They get to do exactly

what they like doing.

411

: 00:19:35

If they're an entrepreneur, they

get to talk about what they do.

412

: 00:19:38

And that's like, one of the most

profound things for, for people who

413

: 00:19:43

um, who are in the business world.

414

: 00:19:44

They love to talk about what they do.

415

: 00:19:45

They don't often get to just

be not humble for a second and

416

: 00:19:50

just talk about what they do.

417

: 00:19:51

And so this is like, this

is like their free pass.

418

: 00:19:54

It's like, you can gloat for an hour.

419

: 00:19:56

What do you do?

420

: 00:19:57

Go.

421

: 00:19:58

And people just light up, man.

422

: 00:20:00

They, they really do.

423

: 00:20:01

And you, you get people

in their best state.

424

: 00:20:03

And then what we do afterwards is

we send them a bunch of content

425

: 00:20:06

that we clipped from the episode.

426

: 00:20:08

And then they share it with their network.

427

: 00:20:11

And they share it with their audiences.

428

: 00:20:13

And sometimes they have big audiences.

429

: 00:20:15

And that can lead to hundreds of people

listening to that specific episode.

430

: 00:20:20

And so now you've got.

431

: 00:20:21

Like exponential growth

in terms of your network.

432

: 00:20:24

You get the one guy who bleeds

down to all those people who

433

: 00:20:26

bleeds down to all the next people.

434

: 00:20:28

You get more guests from that.

435

: 00:20:29

And the ball just gets rolling and you're

just meeting people within your industry.

436

: 00:20:33

Yeah.

437

: 00:20:34

Michael Whitehouse: Yeah.

438

: 00:20:34

That's incredibly powerful.

439

: 00:20:36

And I mean, if you don't do all the, the

sending out the content and everything,

440

: 00:20:40

it's still just having that conversation.

441

: 00:20:42

It's still meaningful out of it and

you make those connections and, and

442

: 00:20:46

yeah, it's really, really great.

443

: 00:20:48

So, so some of these, um, How did

you get, did you reach out to them?

444

: 00:20:52

Did your team reach out to them?

445

: 00:20:54

Justin Moore: Good question.

446

: 00:20:54

Yeah, I personally reached

out to all of them.

447

: 00:20:58

We, I do believe in delegating, like you

said, and I do delegate a lot of stuff.

448

: 00:21:04

I've just found that People can almost

like smell when a VA is messaging them.

449

: 00:21:09

So I just, I do a lot, I do the reaching

out myself and for what did I do exactly?

450

: 00:21:15

I think what, I think one of the

biggest things that I did was I

451

: 00:21:17

looked at people who had been guests

on other podcasts about podcasting.

452

: 00:21:22

So that was one way that I found.

453

: 00:21:24

Cause I knew that was like a

surefire way that they're willing

454

: 00:21:27

to dedicate their time to.

455

: 00:21:29

The industry.

456

: 00:21:30

Um, I looked at a couple of people

who I did have within my network.

457

: 00:21:34

Um, there were, there were a handful of

people who I, who I'd known from before,

458

: 00:21:39

but I also looked at like podcasting

companies like AI, uh, new AI tools,

459

: 00:21:45

you know, people founders of companies

or of, uh, software companies within

460

: 00:21:50

the podcasting industry who might be

willing to come on a show and talk

461

: 00:21:54

about the product that they created.

462

: 00:21:55

And so I got some people on from that.

463

: 00:21:58

Um, I got on the, the, the writer and the

creator of one of the most, uh, successful

464

: 00:22:05

true crime podcasts of all time culpable,

which has 40 plus million downloads.

465

: 00:22:09

He came on the show.

466

: 00:22:10

His partner came on the show

as well as business partner.

467

: 00:22:13

Um, so the, the other tip that

I would give was, is that.

468

: 00:22:17

When you get a guest on the show, you can

ask that guest in a follow up email, you

469

: 00:22:21

can ask if they have a couple of guests

who they would think could be a good fit

470

: 00:22:26

for your show, and that way you can get

a personal introduction from that person,

471

: 00:22:32

and then you've got another guest, so,

or you've got two more guests, and so

472

: 00:22:35

that way you don't run out of people.

473

: 00:22:36

You just reach out to your past

guests and ask, hey, you were on my

474

: 00:22:39

show, you had a good time, what else?

475

: 00:22:42

Who else?

476

: 00:22:42

Michael Whitehouse: Yeah, yeah,

that's definitely powerful to, to

477

: 00:22:44

leverage, and you know, You leverage

each meeting into the next meeting.

478

: 00:22:48

Who else do I need to know?

479

: 00:22:49

Who else should I Totally.

480

: 00:22:50

Should I know.

481

: 00:22:51

Um, and if you do it well, people will

introduce you without being asked as well.

482

: 00:22:54

Justin Moore: Totally.

483

: 00:22:55

If you do.

484

: 00:22:55

Yeah, definitely.

485

: 00:22:56

If you're really likable.

486

: 00:22:57

Absolutely.

487

: 00:22:58

Yep.

488

: 00:22:58

Yeah.

489

: 00:22:58

Michael Whitehouse: And I, I think

another thing I've, I've noticed is

490

: 00:23:01

sometimes we get over odd by celebrity

and we don't realize, like there's,

491

: 00:23:05

there's a couple hundred celebrities

who are like true global celebrities.

492

: 00:23:08

Everyone knows you Oprah, uh, Elon Musk.

493

: 00:23:11

Yeah.

494

: 00:23:11

Jerry V, Jim Rohn.

495

: 00:23:13

People like that.

496

: 00:23:14

But for the most part, a lot of the

celebrities in our industry, whatever the

497

: 00:23:18

industry is, aren't global celebrities.

498

: 00:23:20

People aren't calling them every day.

499

: 00:23:22

I remember I, when I was

in the steampunk space.

500

: 00:23:25

Um, I was able to connect with some

of the, some of the biggest bands in

501

: 00:23:28

steampunk, um, which is definitely

among the tallest pygmies that, you

502

: 00:23:32

know, I'm like, Oh my God, these guys

are huge in steampunk, which means

503

: 00:23:36

they have thousands of followers

instead of hundreds of followers.

504

: 00:23:40

Um, like, wow, I'm talking to this guy.

505

: 00:23:42

Yeah.

506

: 00:23:43

Um, that's cause I'm super excited.

507

: 00:23:46

But, you know, they're super excited

that someone's excited to talk to them.

508

: 00:23:49

Totally.

509

: 00:23:49

People aren't, people don't

recognize them in the supermarket.

510

: 00:23:52

And I think a lot of times if you're

in the coaching industry, or if

511

: 00:23:54

you're in the basket weaving industry

or whatever it is, the, the biggest

512

: 00:23:59

person in your industry, people still

aren't interrupting them and, you know,

513

: 00:24:03

they can eat in a restaurant without

someone interrupting them at the table.

514

: 00:24:06

Justin Moore: That's exactly how

it is in the podcasting industry.

515

: 00:24:08

100%.

516

: 00:24:09

Nobody really knows anybody.

517

: 00:24:11

Yeah.

518

: 00:24:11

Michael Whitehouse: The biggest

people in podcasting still aren't.

519

: 00:24:14

Um, still are not, you know, so famous

that they don't have time for a call.

520

: 00:24:19

Exactly.

521

: 00:24:20

Yeah.

522

: 00:24:20

Yeah.

523

: 00:24:20

That's definitely, that's

a really powerful thing.

524

: 00:24:24

Uh, and yes.

525

: 00:24:26

So you mentioned you, you got in

some business out of it, but since

526

: 00:24:28

you're not, you don't have a sales

strategy built, you know, get them in

527

: 00:24:32

and now they're in the podcast funnel

to sell them, um, so, so what do you

528

: 00:24:37

recommend people to make sure that

they're, that their efforts do monetize

529

: 00:24:42

without making it a sales process?

530

: 00:24:45

Justin Moore: That's a

really good question.

531

: 00:24:46

Um, I think that one of the things that

we have found to be really powerful

532

: 00:24:52

is actually repurposing the content

from the episode and sending that out

533

: 00:24:56

to them, um, because another thing

that that shows at least for, uh, what

534

: 00:25:02

it's shown for our business is when we

create that content and send it out to

535

: 00:25:06

that person from the episode, um, and

we're also the ones who are producing

536

: 00:25:10

the podcast, we're able to say, look

at what we made from your episode.

537

: 00:25:14

And then after that, we can kind

of say, is this something that

538

: 00:25:16

maybe you would be interested in?

539

: 00:25:17

Because you just did a podcast episode.

540

: 00:25:19

Maybe you'd want your own

podcast, something like that.

541

: 00:25:22

Um, or, you know, like what you,

what you said on, on my show, I

542

: 00:25:26

think is a perfect answer for that.

543

: 00:25:28

Um, you, you follow up and after the

conversation, and if you feel, if you

544

: 00:25:33

felt on the podcast, like there was

something in some way that you could work

545

: 00:25:36

together, you just send a follow up email.

546

: 00:25:38

And, um, you've got, you've got like

a, a smaller, um, or not a smaller,

547

: 00:25:43

but a more intimate form of email

list, which I think is a great idea.

548

: 00:25:47

Um, but yeah, like standard monetization

practices are a little bit, it

549

: 00:25:54

doesn't really work in podcasting.

550

: 00:25:55

Like if you have a smaller audience,

you're not going to make your money from.

551

: 00:25:58

Uh, podcast sponsors and stuff like

you need, you need thousands, tens

552

: 00:26:03

of thousands of downloads to actually

make any like significant amount of

553

: 00:26:06

income from podcast ad placements.

554

: 00:26:09

And so the way that you are going to

monetize your podcast is look in your

555

: 00:26:13

industry, look at who might be, uh,

the owner of a big company or, uh,

556

: 00:26:17

within your industry who, who might

be, uh, like a good client for you or,

557

: 00:26:21

um, Or maybe you could work with them

in some way and you bring them on the

558

: 00:26:25

show and by the end of the show, if

you've done a good job, they're gonna

559

: 00:26:28

feel a connection to you and you guys

have worked on something together.

560

: 00:26:31

The project, the podcast, you

guys have worked on it together.

561

: 00:26:33

Um, they, they're probably going to

be open to the idea of you coming

562

: 00:26:38

after and, and you can, you know,

you can soft sell after if you've

563

: 00:26:42

brought somebody on your show, who,

you know, could be a good client.

564

: 00:26:46

Um, Start, yeah, start talking

business with them, essentially.

565

: 00:26:52

If you feel that that's

the right way to go.

566

: 00:26:53

But it shouldn't be, the number one

priority when bringing somebody on the

567

: 00:26:57

show should always be, is this person

the right person for my audience?

568

: 00:27:02

Is this person going to be

valuable for my audience?

569

: 00:27:04

And past that...

570

: 00:27:06

There's a plethora of ways that

relationships can turn into, uh,

571

: 00:27:11

current or currency down the road.

572

: 00:27:12

And it's not just from turning

someone into a client, but it's from

573

: 00:27:15

a referral or it's from, it's from

them inviting you onto their show.

574

: 00:27:20

And then that happens or them referring

you as a guest to another show.

575

: 00:27:23

And then that happens or,

or like who knows, right?

576

: 00:27:26

But having these conversations,

if you have 50 conversations

577

: 00:27:30

on a podcast, the odds of, of.

578

: 00:27:33

At least, you know, 10 of those

not turning into some kind of

579

: 00:27:35

revenue is, is like slim to none.

580

: 00:27:38

Michael Whitehouse: Yeah, and that's,

and you know, it's just like, it's

581

: 00:27:40

another form of networking, so.

582

: 00:27:42

Exactly.

583

: 00:27:43

And that's, that's always,

that's a place where people go

584

: 00:27:45

wrong in networking too, is.

585

: 00:27:47

Is, you know, the old joke about

the dog that chases the car

586

: 00:27:50

and then finally catches it and

doesn't know what to do with it.

587

: 00:27:52

Um, but you know, if you met the,

if you, if you met your dream

588

: 00:27:55

100, what would you do with them?

589

: 00:27:57

You know, the people who are like, Oh

yeah, I wish I could meet Richard Branson.

590

: 00:28:01

Great.

591

: 00:28:01

20 minutes, Richard Branson.

592

: 00:28:02

What are you going to do with it?

593

: 00:28:04

Justin Moore: That's a really good point.

594

: 00:28:08

Yep.

595

: 00:28:08

Michael Whitehouse: But, but I

think another point you bring up is

596

: 00:28:10

the, you know, it's about having a

conversation and, and sales really

597

: 00:28:13

should not be about like, I have

a product and you should buy it.

598

: 00:28:16

It should be about.

599

: 00:28:19

What is your problem?

600

: 00:28:20

Not like, what's your problem?

601

: 00:28:21

But like, what is your problem?

602

: 00:28:22

What is the challenge you face and do I

have a solution that can help with it?

603

: 00:28:27

And now we're talking about I've got

a solution to a problem you have and

604

: 00:28:32

you know, a good sales conversation,

you know, wraps up with great.

605

: 00:28:37

Yeah.

606

: 00:28:37

So what's it going to cost me?

607

: 00:28:38

And not, you know, okay, well, what's,

you know, so the investment will be, but

608

: 00:28:41

instead of like, okay, what can you do?

609

: 00:28:43

Okay.

610

: 00:28:43

You can do this and this and the, I

could use that and that'll be great.

611

: 00:28:46

And you should really do this.

612

: 00:28:47

And, oh, I could also do this.

613

: 00:28:48

Okay, cool.

614

: 00:28:48

Yeah.

615

: 00:28:48

So what's all this cost?

616

: 00:28:50

Um, I'll cost this much.

617

: 00:28:51

Yeah.

618

: 00:28:52

That sounds reasonable.

619

: 00:28:53

Justin Moore: Yep, exactly.

620

: 00:28:54

Michael Whitehouse: And you

know, it's this tensionless close

621

: 00:28:56

because it's not even a close.

622

: 00:28:57

It's I want to help you.

623

: 00:28:59

You want to help me.

624

: 00:29:00

Um, exactly.

625

: 00:29:02

I'm giving you services.

626

: 00:29:03

So you're going to, you're going to return

money in exchange because that's the thing

627

: 00:29:06

that's the cheapest for you to return.

628

: 00:29:08

Justin Moore: Exactly.

629

: 00:29:09

And my, my business coach said

something really cool about this

630

: 00:29:12

when I was feeling a little bit, um,

just feeling a little bit scummy for

631

: 00:29:15

reaching out to a lot of people to

try and, you know, sell our services.

632

: 00:29:19

And he said, if you believe that

your product is so good that you're

633

: 00:29:26

doing a disservice to people by not

reaching out to them and offering

634

: 00:29:30

your services, then that's how

you know that your offer is good.

635

: 00:29:33

So the way that I've been

looking at it is it's like.

636

: 00:29:36

There's there are people who suffer

because they could make a lot more money

637

: 00:29:41

if they were posting regularly on social

media, but it literally ruins their life

638

: 00:29:46

to have to post on social media on the

time because it messes with their heads

639

: 00:29:49

and creates a massive cycle of burnout and

then makes their entire business suffer.

640

: 00:29:55

Then taking that off their plates is

something that genuinely can make a

641

: 00:30:00

massive impact in somebody's life.

642

: 00:30:02

And that little switch was like,

well, if somebody, somebody complains

643

: 00:30:04

that I messaged them about my

service, it's like, well, so what?

644

: 00:30:08

Because if the one out of 10 people says,

Oh dang, this is really going to help me.

645

: 00:30:12

Like this is going to make it so I

could spend more time with my kids,

646

: 00:30:15

or this is going to make it so I can

be home early for dinners or with,

647

: 00:30:18

with my wife or whatever, like that

there's the space that, um, That we're

648

: 00:30:24

selling is, is, feels really good.

649

: 00:30:26

Michael Whitehouse: Yeah.

650

: 00:30:27

Well, it's about approaching from that

place of service that, you know, I

651

: 00:30:29

have a solution and, and especially if

you're authentic about it and you're not

652

: 00:30:33

trying to do that bait and switch, be

like, Hey, I just want to get a meeting.

653

: 00:30:35

Justin Moore: Exactly.

654

: 00:30:36

Yeah, exactly.

655

: 00:30:37

Michael Whitehouse: But you know, if

you're honest, you're saying, Hey,

656

: 00:30:38

I've got the solution and I don't

know if you need it or someone, you

657

: 00:30:41

know, needs it, or maybe nobody needs

it, but I'd love to talk about it.

658

: 00:30:44

Um, yeah, I I've had people

approach me with cold.

659

: 00:30:47

Cold pitches that I've accepted the call.

660

: 00:30:49

Right.

661

: 00:30:49

Either because I was interested.

662

: 00:30:50

'cause they were very upfront.

663

: 00:30:51

They were like, this is a cold pitch.

664

: 00:30:53

I got this.

665

: 00:30:53

Do you want it?

666

: 00:30:54

And then it's like, well, I'm interested

in hearing it or I hear it and I

667

: 00:30:57

say, one, I like your authenticity.

668

: 00:30:59

And two, you know, I, I, I

appreciate the transparency of you

669

: 00:31:03

acknowledge that you're not, you

know, that you are making an offer.

670

: 00:31:07

Yep.

671

: 00:31:07

Uh, and maybe I know someone who

could benefit, or maybe there's a

672

: 00:31:09

flight arrangement or maybe, you

know, there's something there.

673

: 00:31:12

But the conversation's

gotta start from the truth.

674

: 00:31:15

Um, I, I got a, a pitch from someone

who was trying to get on my show, and

675

: 00:31:19

I later realized was his assistant.

676

: 00:31:21

You're talking about how you

can smell a VA a mile away.

677

: 00:31:24

This actually, the problem was I

couldn't tell it was a VA, because

678

: 00:31:27

it was, it was his name on the email

and it was his name on the signature

679

: 00:31:32

and it was in the first person.

680

: 00:31:34

And the, the subject line was

something like, I love your

681

: 00:31:37

podcast, got to ask you a question.

682

: 00:31:40

Um, and then it said, you know, I'm

so and so, I, uh, found this episode

683

: 00:31:45

and a link, and, you know, I really

liked it, and then went on into the,

684

: 00:31:49

I think I can provide value to your

audience, blah, blah, blah, blah, blah.

685

: 00:31:52

Um, and, and so I replied, because he'd

been on my podcast once and had spoken

686

: 00:31:56

on my stage once, and that's how I'm

like, uh, dude, this is not cool, since

687

: 00:32:02

that would be the third time you'd

be on my show, and this is not cool.

688

: 00:32:05

So, turned out, what it was is he hired

an agency, the agency was just going

689

: 00:32:10

out and scraping emails of podcasters

and blasting this out to them, and,

690

: 00:32:15

and so we got on a call, and I'm like,

hey, let me give you some advice.

691

: 00:32:18

And we're trying to figure out, like,

what's the solution here, because he's

692

: 00:32:20

already got an agency doing it, he's not

going to hire me to do something for him.

693

: 00:32:23

Although, by the end of the call,

he's like, could you do this?

694

: 00:32:26

And I was like, well, it's not a

service we currently offer, but...

695

: 00:32:29

I do have all the tools to do it.

696

: 00:32:31

And apparently better than the

dedicated agency you desired.

697

: 00:32:34

So, yeah, sure.

698

: 00:32:35

I'll send you a proposal.

699

: 00:32:37

But, um, you know, what I said is if

you're going to have an assistant,

700

: 00:32:40

send out an email for you, then

have an assistant send out an email

701

: 00:32:44

for you, you know, hi, I'm Joe.

702

: 00:32:45

I work with so and so, you know,

I really liked your podcast.

703

: 00:32:50

Joe really liked the podcast.

704

: 00:32:52

I think Bob would be a

great fit for your show.

705

: 00:32:55

You'd be open to discussing it.

706

: 00:32:57

Or can I send over some

information or whatever?

707

: 00:32:59

Cause now.

708

: 00:33:00

If, you know, if I talk to Bob,

not his real name, and I'm, and I

709

: 00:33:04

say, Oh, really, what did you think

of that episode that Bruce was on?

710

: 00:33:08

Uh, uh, uh, uh, right.

711

: 00:33:11

Cause you didn't listen to it.

712

: 00:33:12

Yeah.

713

: 00:33:13

Your assistant did.

714

: 00:33:14

So yeah, I, yeah, like you can't

start a relationship with a

715

: 00:33:16

lie, even if it's a white lie.

716

: 00:33:18

That's such good advice.

717

: 00:33:19

Yeah.

718

: 00:33:20

Yeah.

719

: 00:33:20

That's why I'll say like, never have

your VA's manage your, your LinkedIn

720

: 00:33:23

messenger, your Facebook messenger.

721

: 00:33:25

Any of these things

are supposed to be you.

722

: 00:33:27

Yeah.

723

: 00:33:27

They've got to be you

or fully transparent.

724

: 00:33:29

Like as soon as I message you on

LinkedIn, your assistant says, just so

725

: 00:33:33

you know, this is actually Susie, Justin's

assistant managing his LinkedIn messenger.

726

: 00:33:39

Yeah.

727

: 00:33:40

Otherwise I'm talking to you and be like,

Oh yeah, I love to send the podcast.

728

: 00:33:43

And the VA is like, yes, thank you.

729

: 00:33:45

I appreciate that.

730

: 00:33:46

Like, you know, and now you got

someone else speaking for you and

731

: 00:33:50

it, and you got that, that, you

know, that deep inauthenticity.

732

: 00:33:53

Justin Moore: I completely

agree with that.

733

: 00:33:55

That's great advice.

734

: 00:33:56

Yeah.

735

: 00:33:57

Michael Whitehouse: So yeah.

736

: 00:33:58

Yeah.

737

: 00:33:59

Here's the trick to not offending people.

738

: 00:34:00

Be you.

739

: 00:34:01

Exactly.

740

: 00:34:01

Don't let someone else be you.

741

: 00:34:03

If someone's going to speak for

you, have them speak for you.

742

: 00:34:06

On your behalf.

743

: 00:34:07

Yeah, on your behalf.

744

: 00:34:08

Yeah.

745

: 00:34:08

And I'll be like, Hi!

746

: 00:34:10

I'm Justin.

747

: 00:34:11

Justin Moore: Yeah.

748

: 00:34:12

Really?

749

: 00:34:12

Totally.

750

: 00:34:13

Are you really Justin?

751

: 00:34:14

Are you sure?

752

: 00:34:16

People can smell it.

753

: 00:34:16

I can smell it.

754

: 00:34:17

Like, it's just, and it's so painful.

755

: 00:34:20

Michael Whitehouse: Yeah.

756

: 00:34:21

Well, they can't, or worse, they can't.

757

: 00:34:22

And it's just like, Justin was

so nice when I talked to him, and

758

: 00:34:25

now he's such a standoffish jerk.

759

: 00:34:28

I thought I liked him,

but I guess so boring.

760

: 00:34:30

This must be his true self.

761

: 00:34:32

Obviously, because if you, if you have

a good experience and a bad experience,

762

: 00:34:35

you're not going to say I'm sure

the good experience is the real one.

763

: 00:34:37

Yeah, totally.

764

: 00:34:38

Yeah.

765

: 00:34:39

So definitely something to watch out for.

766

: 00:34:41

Um, so, so for people who are,

who are thinking about a podcast.

767

: 00:34:46

Um, maybe not necessarily the

level of like, let me hire an

768

: 00:34:48

agency to do everything for me.

769

: 00:34:50

Um, but for actually, no, I'll

ask the question for them.

770

: 00:34:54

Um, for the people who are

more useful for you to reach.

771

: 00:34:57

Um, cause obviously someone's like,

yeah, my business is making 800 a month.

772

: 00:35:01

They're probably not going to hire

you to repurpose all their content.

773

: 00:35:04

And yeah, it doesn't make sense.

774

: 00:35:06

But so who is the, who is the

person who would want to hire you to

775

: 00:35:10

manage their podcast and repurpose

and for which it makes sense to.

776

: 00:35:14

Justin Moore: So we do have a few

qualifications and we are also,

777

: 00:35:20

we're quite selective with the people

that we work because our business

778

: 00:35:24

is, we literally build a platform

for people to share their ideas.

779

: 00:35:29

And it's just important for us that we're

promoting messages that we believe are.

780

: 00:35:34

Making the world a better place

and not the opposite, right?

781

: 00:35:37

So we're selected with who we work

with, but on top of that, we, like you

782

: 00:35:40

said, hiring an agency to do something

like this for you means that you are

783

: 00:35:44

taking your business very seriously

because this is not a cheap thing to do.

784

: 00:35:48

Um, it's.

785

: 00:35:51

I still believe that it's, it

saves you money in the long run

786

: 00:35:53

if you were actually spending the

man hours doing all this yourself.

787

: 00:35:56

So, um, but our ideal person would

be somebody who, like you said,

788

: 00:36:01

already has an established monthly

income, probably somewhere around

789

: 00:36:05

10 to 15, 000 or more per month.

790

: 00:36:09

And these are coaches.

791

: 00:36:11

And experts and entrepreneurs who

don't want to waste another second

792

: 00:36:16

creating inauthentic, boring content

on social media and who want all of

793

: 00:36:21

that outsourced for them just by having

their hourly conversation with people

794

: 00:36:25

who they actually like talking to.

795

: 00:36:27

So, it really is a, it's really is a

shortcut to a lot of the things that

796

: 00:36:32

people find very painful when they're

trying to run an online business.

797

: 00:36:35

Um, so I hope that answers that.

798

: 00:36:38

We're, we're prioritizing

coaches now because they are the

799

: 00:36:41

people who we can help the most.

800

: 00:36:43

And we also like that coaches are

in the business of helping people.

801

: 00:36:47

So then we help people help people

and it's like exponential helping.

802

: 00:36:52

So that makes our work more meaningful.

803

: 00:36:54

Uh, but yes, we are selective, but if

somebody were listening to this and

804

: 00:36:57

they're, they're a coach or they're,

they're an entrepreneur with a, with

805

: 00:37:00

a program or a product or courses or

something like that, uh, a podcast is.

806

: 00:37:05

The absolute number one best way to

prove that you are an expert in your

807

: 00:37:10

field and by chopping the content up from

the episode, you don't restrict people

808

: 00:37:15

from only being able to go onto the

streaming platforms to find you, but you

809

: 00:37:20

can also hit people wherever they are.

810

: 00:37:22

You hit them on Facebook, you hit them on

Instagram, you hit them on LinkedIn, you,

811

: 00:37:26

you can turn your podcast into a blog,

into an email list, into a YouTube video.

812

: 00:37:32

or all of your Instagram

content, like what we do.

813

: 00:37:35

Um, so it's, it's just, it's the

absolute most amount of, of proving

814

: 00:37:40

your expertise in all the different

places that people hang out.

815

: 00:37:45

Yeah.

816

: 00:37:45

Michael Whitehouse: Yeah.

817

: 00:37:45

It makes, that makes a lot of sense.

818

: 00:37:47

Um, and do you only work with podcasts

that are interview based or do you,

819

: 00:37:50

would you work with someone who's doing.

820

: 00:37:52

Justin Moore: Either

way, solo, solo, Recut.

821

: 00:37:55

Yeah, absolutely.

822

: 00:37:56

Yeah.

823

: 00:37:56

Solo, um, can work really well for people

because it gives you an opportunity

824

: 00:38:00

to really say what's on your mind.

825

: 00:38:01

Mm-Hmm.

826

: 00:38:02

. Whereas an interview you, you, there's

obviously you're not the only person.

827

: 00:38:05

So, um, so yeah, we, we

don't restrict people.

828

: 00:38:08

We kind of let people

treat the podcast as, uh, a

829

: 00:38:11

representation of their thoughts.

830

: 00:38:13

And so if they want to have an interview,

they do an interview, and then if one

831

: 00:38:17

week they want to do solo or they wanna

do 10 solo episodes in a row, go for it.

832

: 00:38:21

We are there to serve them,

not the other way around.

833

: 00:38:23

Michael Whitehouse: That makes sense.

834

: 00:38:24

Um, now, so I know that there's

some AI tools out there.

835

: 00:38:27

Uh, uh, like it on the names, but,

um, but you know, the ones where

836

: 00:38:31

you can take a video, drop it in

there, it'll cut it up into pieces.

837

: 00:38:35

And so somebody listening might

be thinking that, wait, isn't

838

: 00:38:39

that what those AI tools do?

839

: 00:38:40

What, what does Podigy do that

recording something and dropping

840

: 00:38:44

into one of these AI choppers?

841

: 00:38:47

Um, what, what, what do they do

for me more than what the AI does?

842

: 00:38:51

Justin Moore: That's

a crazy good question.

843

: 00:38:52

Um, number one would be that when you

use these so there's there's multiple

844

: 00:38:57

different tools for AI one that we

use in our business is drop your audio

845

: 00:39:01

file and get all of your show notes.

846

: 00:39:03

So your entire episode

description written for you.

847

: 00:39:06

Um, and obviously also

your titles and everything.

848

: 00:39:10

So it would.

849

: 00:39:12

It would save us a lot of money to ditch

our copywriters and to just use the AI.

850

: 00:39:16

But the truth is, is that the AI can

only get us about 70 percent of the way,

851

: 00:39:20

and the rest has to be done by a human

touch to actually understand the bigger

852

: 00:39:24

picture of what it's working within.

853

: 00:39:26

So on the writing side, on the video

side, I can personally attest to this.

854

: 00:39:30

Veed.

855

: 00:39:31

Or v.

856

: 00:39:32

io is one, or there's Descript.

857

: 00:39:33

There's lots of different

tools to clip your content.

858

: 00:39:35

These are fantastic.

859

: 00:39:37

They are awesome tools for people who

are starting, who have a lot of time,

860

: 00:39:41

time being one of the main inputs.

861

: 00:39:42

It still takes a lot of time

to do this on, on your own.

862

: 00:39:45

We at Podigy are giving you

an entire month of content.

863

: 00:39:48

So that means 30 clips.

864

: 00:39:50

So 30 clips on your own, even

using AI still takes a lot of time.

865

: 00:39:54

But here's the biggest problem

with AI, which Is why we still use

866

: 00:39:59

editors in combination with AI.

867

: 00:40:00

We don't actually use the

AI to chop the content.

868

: 00:40:03

Absolutely not.

869

: 00:40:04

We only use the AI to add in the

subtitles and the stock footage.

870

: 00:40:07

Because if the AI were in

charge of finding the spots,

871

: 00:40:10

it'd be a little bit strange.

872

: 00:40:12

I'm not saying it does a bad job at

finding interesting moments or, or I'm

873

: 00:40:17

not saying it, it, it glitches when it's

like, it does start at the right spots.

874

: 00:40:21

But what our editors do in combination

with the AI, Is they learn the

875

: 00:40:26

podcasters business, the podcasters

offer and the podcasters, the

876

: 00:40:30

podcasters niche audience very well.

877

: 00:40:33

And there's an entire bunch

of characteristics in our, in

878

: 00:40:37

documents that we outline on how.

879

: 00:40:40

That person's podcast is positioned so

that when we are clipping things, we're

880

: 00:40:44

not clipping completely random moments

about what somebody ate for breakfast

881

: 00:40:48

or what this funny thing over here.

882

: 00:40:49

We're looking for a targeted spots

in the episode where the hosts key

883

: 00:40:55

topics are, are really well represented

so that they can share that stuff

884

: 00:40:59

because you don't just want to be

sharing anything on your social media.

885

: 00:41:01

You want it to actually be relevant

to what you're talking about.

886

: 00:41:04

So the human touch is still huge,

especially in the video side of things,

887

: 00:41:07

but also When you're talking about, like,

audio editing, I mean, really high level

888

: 00:41:12

audio editing, using equipment like this,

learning to use equipment like this,

889

: 00:41:15

all that type of stuff, uh, AI just, you

still need a human to coach you through

890

: 00:41:21

that stuff, you still need a human to

do the audio editing the way that we

891

: 00:41:24

do it, create the music for you, help

you do your intro, help you write your

892

: 00:41:28

intro, all these things, there's, there's

AI tools for everything, but it still

893

: 00:41:31

takes a ton of time to do it yourself.

894

: 00:41:34

Michael Whitehouse: Awesome.

895

: 00:41:35

Yeah, that's a great, great point.

896

: 00:41:36

The AI gets you most of the way

there, but not all the way there.

897

: 00:41:39

Justin Moore: Totally.

898

: 00:41:40

You still need that last little polish

and, um, sometimes a bit more depending on

899

: 00:41:44

the tool, but, but usually the AI does do

a lot of the heavy lifting and you still

900

: 00:41:48

need a little bit of expertise at the end.

901

: 00:41:50

Michael Whitehouse: So if people

do want to connect with you,

902

: 00:41:51

where should we send them?

903

: 00:41:53

Justin Moore: Well, I

was thinking about that.

904

: 00:41:54

And if they wanted to reach out to

us, it'd be totally fine for them to

905

: 00:41:59

send us an email at podigypodcasts.

906

: 00:42:02

com or, um, Or no, sorry, send

us an email at Podcast at gmail.

907

: 00:42:09

com.

908

: 00:42:10

And then if they wanted to go on

our Instagram, that's at podigy

909

: 00:42:13

podcasts, lots of stuff on there.

910

: 00:42:15

But if they wanted to learn more about

the podcasting industry, if they wanted

911

: 00:42:18

to do some podcasting themselves, if

they wanted to just kind of figure

912

: 00:42:22

out the heck's going on, if they want

to listen to your interview on our

913

: 00:42:25

show, then they can come over to,

Oh, my pod, which is, Oh, H my pod.

914

: 00:42:30

Oh, my pod, um, which is our podcast.

915

: 00:42:33

And.

916

: 00:42:34

Yeah, that should, that should

kind of cover all the bases.

917

: 00:42:37

Michael Whitehouse: Awesome.

918

: 00:42:38

Well, so that's Podigy

podcast, P O D I G Y.

919

: 00:42:42

Now to be confused with Prodigy

podcast, which is also on the site.

920

: 00:42:46

Podigy, if you see a brain with a

lot of blue lines, that's not them.

921

: 00:42:50

Exactly.

922

: 00:42:51

Podigy podcast.

923

: 00:42:53

com.

924

: 00:42:54

Awesome.

925

: 00:42:54

Well, Justin, great to, great

to learn your stories and share.

926

: 00:42:58

Share things with you and

stick around afterwards.

927

: 00:43:00

Cause a couple of things I want

to talk to you about, um, a few

928

: 00:43:02

things popped into my head because

that's what a podcast is about.

929

: 00:43:06

Totally.

930

: 00:43:06

That stuff networking,

networking afterwards.

931

: 00:43:09

So, and for those of you listening,

you know, where to find all the

932

: 00:43:13

stuff down in the show notes.

933

: 00:43:15

You can always find my

stuff at guy knows a guy.

934

: 00:43:17

com.

935

: 00:43:17

And I probably have something

in the trailer that I.

936

: 00:43:20

Pre recorded, but recorded after this

interview, uh, which will tell you all

937

: 00:43:23

the rest of the stuff you need to do.

938

: 00:43:25

So, thank you so much for listening,

and Justin, thanks for being here.

939

: 00:43:28

Justin Moore: Awesome.

940

: 00:43:28

Loved it.

941

: 00:43:30

Michael Whitehouse: Thank you for joining

us for the Guy Who Knows A Guy podcast.

942

: 00:43:32

I'm Michael Whitehouse, the Guy

Who Knows A Guy, and I hope you'll

943

: 00:43:35

join us in December for the 12th

and the 14th for JV Connect.

944

: 00:43:39

Go to guywhoknowsaguy.

945

: 00:43:41

com for more details.

946

: 00:43:43

Now, if it's after December 2023 and

you're listening to this, it's okay.

947

: 00:43:46

Because we're going to be

doing this event every quarter.

948

: 00:43:49

So go to guywhoknowsaguy.

949

: 00:43:50

com, see what's new, see what's

happening, and of course check the show

950

: 00:43:54

notes to learn about our guests and

how you can get in touch with them.

951

: 00:43:57

Check out our next episode for

more great training, information,

952

: 00:44:00

and networking tips from Michael

Whitehouse, the guy who knows a guy.