Launch Like a Pro: Simplify Your Program Launch with Elisa Bogarts
Welcome back to the Guy Who Knows a Guy Podcast! I'm your host, Michael Whitehouse, coming to you live from Podapalooza 15. In this episode, I sit down with launch manager Elisa Bogarts, whose expertise in project management and technical systems helps coaches execute flawless launches. Elisa breaks down how to take a complex 300-task project and turn it into a series of manageable steps, ensuring that every launch runs smoothly—even when chaos seems inevitable.
Key highlights include:
- Why launching isn’t just about the idea—it’s about execution.
- How breaking your launch into clear, actionable tasks can prevent last-minute scrambles.
- The importance of building relationships and starting your promotion early.
- The critical insight: Give yourself more time than you think you need.
Guest – Elisa Bogarts:
- Website: inspirationbyelisa.com
Host – Michael Whitehouse:
- Connect with Michael: guywhoknowsaguy.com
- Discover Inspiring Summits: summits.fun
Tune in for an engaging conversation filled with practical strategies to help you launch your next project with confidence and ease!
Mentioned in this episode:
JV Connect, December 12-13, 2023
Join us for JV Connect, the dedicated networking event December 12th and 13th, 2023 https://www.jv-connect.com
Transcript
Welcome once again to the guy who knows a guy podcast.
Speaker:I am your host, Michael Whitehouse, the guy who knows a guy himself,
Speaker:and we are recording live to tape at Potapalooza number 15.
Speaker:Over the past five years, I've had the privilege of meeting and learning
Speaker:from thousands of entrepreneurs, experts, and awesome people.
Speaker:And now I leverage that knowledge to help my clients cut through the junk and focus
Speaker:on what they need to achieve their goals.
Speaker:Now I'm excited to introduce our next guest, at least, uh, Hoogertz.
Speaker:Did I say that right?
Speaker:Bogarts.
Speaker:Yeah, I even knew that because I've known Elisa for a while and she's
Speaker:corrected me and then I recorrect myself away from the correct Bogarts.
Speaker:It's the easy pronunciation, not the weird pronunciation.
Speaker:Yeah, it looks like Boogarats, but
Speaker:I'm, I'm drawn to the weird.
Speaker:Um, but so Elisa is a launch manager.
Speaker:So she helps coaches launch their programs, events with ease.
Speaker:They can focus on scaling their business.
Speaker:So she does the technical stuff.
Speaker:With her experience in project management and coaching to get
Speaker:her clients ready to launch.
Speaker:And so she does all the techie stuff.
Speaker:So, you know, I do the networking stuff.
Speaker:She does the techie stuff and, uh, there's a natural synergy there.
Speaker:So Lisa, welcome to the show.
Speaker:Hey, Michael, thank you so much for having me.
Speaker:Great to be on here.
Speaker:I love that we're doing this.
Speaker:Yeah.
Speaker:Considering how long we've known each other, it's great to.
Speaker:Do a podcast exchange, which is awesome.
Speaker:Absolutely.
Speaker:Uh, and of course we met in person recently at the marketer's
Speaker:cruise down near the Caribbean.
Speaker:Also very cool.
Speaker:I was looking at the map.
Speaker:I think technically we're in the Atlantic because the Caribbean
Speaker:is south of the islands.
Speaker:And North of the islands would be the Atlantic, but in near, I don't know,
Speaker:change the names of everything anyway.
Speaker:So, so tell me a bit about what you do as a launch manager.
Speaker:Yeah.
Speaker:Yeah.
Speaker:So I, like you were saying, I work with, with coaches, like to work with coaches
Speaker:specifically and help them launch.
Speaker:I it's, it's really so that, you know, I, and I work with people who also have.
Speaker:Teams and I help them, like I make sure everybody's on task.
Speaker:I'd like to do like strategizing with the coach and planning and then
Speaker:making sure that everybody's doing what they're supposed to be doing
Speaker:when they're supposed to be doing it.
Speaker:Because usually the coach wants to be out speaking and selling and coaching and
Speaker:not really worrying about, you know, is everything getting done for their launch.
Speaker:Um, and I do this because I was, uh, in my corporate career, I was a project manager.
Speaker:So I was a project, I've been in project management now for about 15
Speaker:years and decided to bring all of those skills into the coaching world.
Speaker:Cause I know that, you know, that's not something that everybody has.
Speaker:And, uh, you know, I feel like so many coaches are, you know, such a visionary
Speaker:people or like ideas people, or they just want to creatives or healers,
Speaker:you know, but they're not the best at being organizing, planning, you know,
Speaker:structure, all that kind of stuff.
Speaker:And that's really, that's my wheelhouse.
Speaker:So I hope to bring that into the world and I really feel that it helps Kind of calm
Speaker:the chaos of launching because, you know, launching, there's, there's a lot to do.
Speaker:Well, you know, I mean, you do summits all the time.
Speaker:Like it is a lot of work, all the wrangling, though you have an amazing
Speaker:tool that you use, but even with that, there's still a, you know, a
Speaker:lot of work to be done and it can be really overwhelming for people.
Speaker:So I helped one of my superpowers is to make things this sort of
Speaker:big, complex, you know, project or launch, which could have, like, I
Speaker:have a project plan that's like over.
Speaker:It's almost 300 tasks long.
Speaker:And so if someone's seeing that, they might be like, so, so, but I
Speaker:helped them get this big complex thing and just bring it down to
Speaker:these really easy manageable chunks.
Speaker:And they just say, okay, focus on this right now.
Speaker:This is what we're going to do.
Speaker:Trust the process.
Speaker:We'll get there and it'll get done.
Speaker:So, and I've done all my own programs, gift giveaways, summits, book,
Speaker:podcast that I've launched myself.
Speaker:So, uh, and I've meticulously planned all of them.
Speaker:So
Speaker:yes, there's a. There's a concept and it's probably from some book that I
Speaker:don't know, but somebody mentioned the idea of visionaries versus integrators,
Speaker:um, which is also the CEO, COO dynamic.
Speaker:So the CEO is the visionary, the, you know, here's what we're doing.
Speaker:It's a five year plan.
Speaker:And then the COO is the one who says, okay, well, we're going to
Speaker:need to hire 300 people for this.
Speaker:So we're going to need a warehouse or a new ship or any, you
Speaker:know, whatever the tools are.
Speaker:So some people may be hearing that and be, and say, okay, yeah,
Speaker:I kind of get what, you know,
Speaker:But let's, let's look at the contra example.
Speaker:So if somebody doesn't have you, what can go wrong for not
Speaker:having Elisa on their team?
Speaker:Uh, well, I think it can get a bit chaotic and I think that things
Speaker:can get missed as well sometimes.
Speaker:And also I think that people don't start early enough, like, especially
Speaker:with, you know, if you're going to, um, as part of your launch, if you want
Speaker:To help promote the event that you're doing, you know, you want to start
Speaker:building those relationships with those, you know, that could be JV partners
Speaker:or promotional partners, affiliates, whatever you want to call them.
Speaker:Um, you want to engage them early and so some people don't
Speaker:start thinking about that.
Speaker:Like, oh, my launch is in 6 weeks time and they think that's good enough.
Speaker:But like, if you go to your partners, that may not be enough time.
Speaker:Their calendar may be full already.
Speaker:So then you won't get, you may not.
Speaker:And because of that, you may not get enough people.
Speaker:To your event in which to pitch your program to.
Speaker:And so I think things like that, like not starting early enough and not
Speaker:knowing all of those pieces and, and the order in which they should be going.
Speaker:Um, because then I think, yeah, a lot of stuff can get missed.
Speaker:And then if things get missed, then, um, you know, yeah, maybe people don't show
Speaker:up or, uh, you know, the launches isn't as successful as it could be, because
Speaker:you didn't think of all those pieces, you didn't think about, um, the order
Speaker:in which they should go and, uh, yeah, and starting early To get it all done.
Speaker:Yeah.
Speaker:Yeah.
Speaker:I'm, I'm always amazed when people reach out to me and say, Hey,
Speaker:yeah, my launch is in three weeks.
Speaker:Can you promote it?
Speaker:And I'm like, well, I mean, now with my resource letter, I'm, I can say, Oh,
Speaker:I can put it in the resource letter.
Speaker:Sure.
Speaker:But, you know, you want dedicated promotion, uh, or, or people who they're
Speaker:at an event and say, I have a, I have a launch coming up in three weeks.
Speaker:I'm looking for a promoter.
Speaker:She's like, good for you.
Speaker:That's a nice to have dreams, but no stranger is going to promote your
Speaker:launches coming up in three weeks, unless they're really, really impressed by you.
Speaker:Right, exactly.
Speaker:And you really want to build that relationship with people.
Speaker:And, and yeah, because even with me, like I had a, someone I met in a networking
Speaker:event and then they came to me later, we, we met up and it was like, okay,
Speaker:yeah, maybe we could promote each other, but then kind of didn't work.
Speaker:So they weren't ready for me yet or something.
Speaker:And then like, Oh, well, could you just promote, like sell this product for us?
Speaker:And I was like, actually, no, because I don't know you.
Speaker:I don't.
Speaker:And I was actually speaking to a JV manager, not even the coach itself.
Speaker:So I was like, I've never met this person.
Speaker:I haven't seen their work.
Speaker:I haven't, you know, so no, I don't feel comfortable in
Speaker:selling your product quite yet.
Speaker:And so you really need to take that time to build a relationship that,
Speaker:you know, let people see what you're all about, even come to your event,
Speaker:you know, give them a free ticket to something so they can see what you're
Speaker:all about and then, then they'll want to, then they'll like, you know, they
Speaker:will know, love and trust you and want to promote you and, uh, And, and, you
Speaker:know, share your wisdom with their people.
Speaker:Yeah.
Speaker:And I like you said there about, you know, your event is their first taste of
Speaker:getting the sense of working with you.
Speaker:One mistake that, that I see a lot is if you just see your
Speaker:event as a sales opportunity.
Speaker:And in other words, You know, if I'm a salesman, we get
Speaker:on a call and you don't buy.
Speaker:We just both waste our time.
Speaker:And so if you make your webinar or your event or whatever, like that, that it's
Speaker:all pitch and it's not about making connections, not about providing value,
Speaker:teaching, uh, making them better off, then people are going to leave your
Speaker:event and say, I just wasted my time.
Speaker:And if they come back to, if I promote it, they come back to me and I say, Hey, yeah,
Speaker:how was, you know, how was Joe's webinar?
Speaker:And they said, eh, I didn't, I don't know.
Speaker:Did you learn anything?
Speaker:Not really.
Speaker:It was really very pitchy.
Speaker:I'm never promoting it again.
Speaker:Because I am, I am asking my audience to pay their time to attend this event.
Speaker:And time ain't free.
Speaker:Time is the most expensive thing you got.
Speaker:Yeah, 100 percent agree with you on that.
Speaker:And I hate that too.
Speaker:Like I hate when I go to something and think like, like that kind
Speaker:of, yeah, that wasted my time.
Speaker:And, and, um, and then we always get taught, I found in a lot of coaching
Speaker:programs, you know, that if you're going to do like a webinar or something
Speaker:to only teach the what, but never the how, and I don't love that as well.
Speaker:Like, I don't think obviously you don't need to teach someone.
Speaker:Everything about the house is like, why would they then buy your program?
Speaker:But you can still give them exercises.
Speaker:You can still teach them some things.
Speaker:You can teach them maybe things around what your program's about to
Speaker:still really provide value with that.
Speaker:And yeah, that even as you are doing that event.
Speaker:You know, it all kind of leads to what you are selling, but you
Speaker:don't need to constantly be in it.
Speaker:And that's why I created this program.
Speaker:And that's why I created this program.
Speaker:You don't need it to be constantly pitching about it.
Speaker:I think people will kind of get it because that'll be like the natural flow.
Speaker:Yeah.
Speaker:Um, yeah, I even had that with, uh, one of my partners recently were thinking
Speaker:of doing something together and she gave me an outline and I was like, Oh,
Speaker:that just sounded entirely pitchy to me.
Speaker:There was like no, no value to it.
Speaker:Yeah.
Speaker:And her, um, kind of viewpoint was that, well, we don't want to overwhelm people.
Speaker:And I get that.
Speaker:I think that there's a bit of a balance between, you know, but you still want
Speaker:to provide value and you want people to leave with something because if you
Speaker:don't give them anything, why would they think that they're going to,
Speaker:why would they pay for your program?
Speaker:If they don't think you're actually going to give them anything, if you
Speaker:never give them anything to start with.
Speaker:I think there's a benefit in overwhelming done the right way.
Speaker:So, like, if you were to do a workshop and you were going to, and you
Speaker:were to say, I'm going to teach you everything that goes into a launch.
Speaker:You know, if you have a 300 item, yeah, your workshop would be nine hours long,
Speaker:but , but you do it in, in categories.
Speaker:You're basically like, all right, so here's what you
Speaker:need to know to find partners.
Speaker:Here's what you need to know to set up the copy, and here's what you need to know
Speaker:for this, and da da, and, and you know, at the beginning you tell 'em, you can drink
Speaker:outta the fire hose gonna be intensive.
Speaker:And they're like, okay, yeah, I'm ready.
Speaker:I got my notes.
Speaker:And then you, you just fire hose them.
Speaker:And then at the end they're like, whoa.
Speaker:Then you say, so do you want to do that yourself?
Speaker:Or would you like to hire me to do it for you?
Speaker:And they're like, uh, you, you should do it, but you, you know, you delivered
Speaker:everything that they asked for.
Speaker:Um, yeah.
Speaker:And I, I think for, for most, I think this myth, a lot of coaches have
Speaker:that they have some secret sauce.
Speaker:You read the same books I did, and you watch the same YouTube videos I did.
Speaker:There's no secrets to us.
Speaker:There's only one secret to manifestation.
Speaker:There's only one secret to business growth.
Speaker:And usually it's get in front of the right customers, offer them
Speaker:a valuable product, and deliver.
Speaker:Like, that's the model of business.
Speaker:There's no secret.
Speaker:We've been doing this for thousands of years.
Speaker:And so it's rarely the information.
Speaker:It's usually the implementation, the transformation.
Speaker:So you can teach them everything.
Speaker:Like if you teach them everything, you know, they'd be
Speaker:like, Whoa, you know, too much.
Speaker:That's what I do.
Speaker:When I, when I talk about running so much for people, like I'll tell you
Speaker:everything, you know, to run a summit and you don't want to do it because
Speaker:knowing everything I'm going to teach you, you're still gonna have to screw
Speaker:up 10 times to get to the point I'm at.
Speaker:So you're gonna have to run 10 summits wrong and then you can do it yourself.
Speaker:You'll be great and do everything I do.
Speaker:Oh, by the way, it takes me about 10 hours.
Speaker:Plus I have a network.
Speaker:Do you have a network?
Speaker:No, you don't.
Speaker:Okay.
Speaker:So you're going to need to build that.
Speaker:That's going to take about 500 hours.
Speaker:So yeah, I'll teach you everything.
Speaker:Do it yourself.
Speaker:Go for it.
Speaker:It'll take you a mere.
Speaker:600 hours and you'll be exactly where I am.
Speaker:So no, you want me to do that?
Speaker:You sure?
Speaker:Yeah.
Speaker:I've even done that too, where some people are like, Oh, I don't know if
Speaker:I'm like ready to work with you yet.
Speaker:And I was like, okay, well, you know, if you want some help with it, you can,
Speaker:I have like my sort of project plan, my launch plan, or even have a summit plan,
Speaker:you know, and it's like, it's basically a Google sheet because that can be like used
Speaker:for everything, you know, not everybody.
Speaker:No, it was no Shan or Asana or whatever, but everybody can access Google sheets
Speaker:and it's got all these different tabs.
Speaker:And then I've had people come back to me being like, your plan is too crazy for me.
Speaker:I need your help now.
Speaker:And I was like, yeah, I mean, it literally tells you every
Speaker:single thing you need to do.
Speaker:Um, but then just looking at that, they're just like, what?
Speaker:Okay.
Speaker:Now, now I need some help.
Speaker:Yeah.
Speaker:Yeah.
Speaker:Yeah.
Speaker:And that, and that's, and that, that's key.
Speaker:And I think that's powerful in the, in the initial sales process.
Speaker:When you take them through everything they're going to need to do.
Speaker:Um, now there might, there might be certain things that you hold back.
Speaker:If it's like a formula or an investment strategy or something like that, they
Speaker:said, okay, that you learned in the program, but the rest of it, usually
Speaker:you can just teach them everything.
Speaker:And, and then they're going to look at it.
Speaker:I actually, I haven't published it yet, but I've written a book on everything.
Speaker:I know about collaborations and partnerships.
Speaker:And it's 57, 000 words long and I haven't finished.
Speaker:So it'd be like 60, 000 words.
Speaker:So that's 250 pages or something.
Speaker:Um, and when I publish it, I'm published two versions and one of them be
Speaker:whatever I'm going to call the book, you know, the guide to partnerships.
Speaker:And the other one, the cover is going to be something like this book is too long
Speaker:and you're not gonna read it anyway.
Speaker:It's just hire me to do it for you.
Speaker:I'll mail it to people.
Speaker:And that's what the cover will say.
Speaker:Everything I know is in here, but you don't want to read it.
Speaker:Just hire me to do it for you.
Speaker:And I love what you said earlier too, about the mistakes
Speaker:that you make along the way.
Speaker:And I think that that's something that I sort of both of us bring,
Speaker:like we already had the experience.
Speaker:So therefore we know the flow.
Speaker:And even the way that my brain sort of works, like when I was first launching
Speaker:my podcast, yes, I took a course.
Speaker:I knew what exactly what to do, but I remember sitting there and being like,
Speaker:okay, I actually take the time to sit down and be like, what is the flow here?
Speaker:And I don't think that many people do that.
Speaker:You know, I actually think, okay, if I. And bringing a guest
Speaker:on what information do I need?
Speaker:How am I going to get that from that person?
Speaker:Like, you know, and if I'm publishing it, okay, what information do I need?
Speaker:And do I need to get that first, you know, and actually like going through it step
Speaker:by step and like tweaking and changing all the different steps as I go to really like
Speaker:piece it out and, um, Yeah, so I think that that's something that also one of
Speaker:my kind of superpowers that sort of that process and really just taking the time to
Speaker:and I, I tell people to do this, you know, to sit down and do it, but I just don't
Speaker:think everybody's brain works that way.
Speaker:And so you can kind of kind of trust and same with you, right?
Speaker:You've done that with the summits.
Speaker:And so you can trust like, you know, I know this whole process.
Speaker:I know it step by step.
Speaker:I know the right things and I've tweaked in and continually
Speaker:improved every single summit.
Speaker:Yeah, and I think that's key there, too, that not only is it going to
Speaker:be a headache for you if you don't collect the headshots, or you don't
Speaker:collect the this, or you don't have the copy, but also, this may be
Speaker:someone's first real impression of you.
Speaker:You know, I've met someone, and, because there's so many people I've basically lost
Speaker:professional respect for promoting them.
Speaker:Because, you know, I met them.
Speaker:I believe they're ethical.
Speaker:I believe they are attempting to provide value.
Speaker:They're good people.
Speaker:But then I say, yeah, sure.
Speaker:I'll, I'll promote you or I'll speak on your stage.
Speaker:I hardly ever speak in anyone else's stage.
Speaker:Cause they all drive me nuts.
Speaker:Um, and because, you know, I'll be like, yeah, sure.
Speaker:I'll promote you or whatever.
Speaker:Everybody.
Speaker:So do you have the copy?
Speaker:Uh, no, we don't have it yet.
Speaker:Well, you're expecting me to start mailing for this in a week and a half.
Speaker:I'm writing my emails for then.
Speaker:Now I'm going to need that copy.
Speaker:Now, because I'm not just cutting and pasting your copy, so I'm
Speaker:going to need that material.
Speaker:Do you have the sales page?
Speaker:Oh, no, you can't click on the sales page until it's the sales page is
Speaker:locked until the day of the event.
Speaker:I'm like, okay, do you have anything I can use?
Speaker:And I'm chasing around for this information and.
Speaker:I'm like, if I'm going to do this much work, I'll sell my own program,
Speaker:right?
Speaker:Yeah,
Speaker:that's the other, that's a really key thing is make it easy for them.
Speaker:Make it so easy.
Speaker:Give them one place where it has the graphics that has the swipe copy that
Speaker:they can just use and make it available early on so that they can do it.
Speaker:Yeah.
Speaker:I have that with one of my clients who's just like, oh,
Speaker:we'll just do it just in time.
Speaker:Oh, do we really need to give it to them a week early?
Speaker:I'm like, yes, we 100 percent do.
Speaker:We need to work on that right now.
Speaker:Like I needed that last week because actually I wanted to send
Speaker:it today, but we haven't even started writing this by Floppy yet.
Speaker:And so, um, yeah, so I think that some people just kind of,
Speaker:they don't really think that way.
Speaker:And I think they, they don't, um, maybe consider how other people work, right?
Speaker:Like you were saying, I like to, Take your copy, make it my own.
Speaker:And I like to schedule my emails a week or two in advance.
Speaker:And some people do it the day of, you know, so everybody
Speaker:kind of works differently.
Speaker:And I think that you need to consider that when you're getting things ready,
Speaker:which is part of the launch plan, right?
Speaker:When you're working with your JVs, it's not only like interacting
Speaker:with them, but also getting that swipe copy and everything ready
Speaker:so that they're good to go.
Speaker:And then also, you know, reminding them being like, Hey, promo starts today.
Speaker:Remember to send your email.
Speaker:The irony, of course, is sometimes, as I've worked with some of these
Speaker:people too, where they're going to get the copy out the day before.
Speaker:But if you reach out to them and say, hey, could you promote my event in six months?
Speaker:Oh, sorry, our calendar's full.
Speaker:So you expect me to jump for yours, but you're planning 14 months out
Speaker:for, for promoting other people.
Speaker:Got it.
Speaker:Okay.
Speaker:Sure.
Speaker:Yeah.
Speaker:Um, because they don't even, they don't even doesn't occur to them
Speaker:to think about themselves on the other side of the same situation.
Speaker:You know, could I, I've met so many people who could not
Speaker:promote a mirror of themselves.
Speaker:They would not be a good partner for themselves because, you
Speaker:know, they, the materials they need, they wouldn't have in time.
Speaker:Um, yeah, something I was on my summits is, it's, it's always funny
Speaker:when people ask me, so what's the promotion window for the summit?
Speaker:I'm like, you have a link now, but the summit is three months from now.
Speaker:Like, okay, that's up to you.
Speaker:But because I always felt this as if, if it's an event, you know, when
Speaker:I, when I ran sci fi conventions, you would announce the next one
Speaker:at the end of the previous one.
Speaker:Right.
Speaker:You know, the 2026 events announced in the 2025 event, and they're selling
Speaker:tickets right there for a year later.
Speaker:Because you're blocking this time out.
Speaker:So if you're running a three day event, what are you doing?
Speaker:Announcing it eight days in advance?
Speaker:Who's going to just have three days time available.
Speaker:Well, you know, broke people do people who don't really have a business
Speaker:and a professional summit attenders.
Speaker:They got time for that, but
Speaker:people are going to be
Speaker:dropping 10, 000 in a program.
Speaker:They got they're busy.
Speaker:They got businesses like they, they, they need to know about
Speaker:things six months in advance, especially if it's really an event.
Speaker:So,
Speaker:yeah.
Speaker:Yeah.
Speaker:And if it's an in person one, even like sooner, like that's like a good, at
Speaker:least eight months of planning, I would say, and you want to get people in that.
Speaker:And I think what, with retreats too, you want to give people as well, eight, 10
Speaker:months, if they, if they're going to be traveling somewhere and it's a retreat
Speaker:and it's like a week or something, you need to be giving them a lot of time.
Speaker:Yeah.
Speaker:I remember the first time I realized that people will go
Speaker:to a live event within 30 days.
Speaker:I'm like, people do that.
Speaker:Really?
Speaker:Yeah.
Speaker:Like, wow.
Speaker:Like, I, I, it's always kind of in my head, like, well, obviously you need at
Speaker:least four months to get a plane ticket.
Speaker:Right.
Speaker:The fact that you can go out, you can buy a plane ticket
Speaker:for, you know, next Tuesday.
Speaker:Is possible.
Speaker:Oh, I guess you can.
Speaker:You can.
Speaker:Yeah.
Speaker:Might cost
Speaker:you.
Speaker:But it was, it was just such a, you know, because of me for a live event,
Speaker:if I'm traveling to it, I'm planning six months out, eight months out.
Speaker:And, you know, to look at their marketing, oh, we don't even tell people
Speaker:the date of it until three months out.
Speaker:What?
Speaker:It's like, it's like a, like a secret, uh, you know, secret speakeasy or something.
Speaker:Yeah.
Speaker:Yeah.
Speaker:Um, yeah.
Speaker:So that's, I
Speaker:think it does make sense.
Speaker:Yeah.
Speaker:And I think depending on the launch, the promotional period is different,
Speaker:you know, if it is just like sort of like a 60 minute webinar.
Speaker:Yeah.
Speaker:You know, if you get somebody to sign up months in advance, they'll
Speaker:likely forget and not show up.
Speaker:Yeah.
Speaker:Um, so that kind of can be shorter.
Speaker:That can be more like 10 days, seven days.
Speaker:And even sometimes people join the day before, you know, they'd
Speaker:be like, Oh, that's tomorrow.
Speaker:Okay.
Speaker:I got time at nine o'clock.
Speaker:That's fine.
Speaker:I can, you know, squeeze in an hour, move things around in my schedule.
Speaker:So that's, that's a little bit easier, but yeah, if it's an in person or requires
Speaker:travel, um, or it's a multi day, you got to give them more notice for sure.
Speaker:Yeah.
Speaker:I was talking to Chuck Anderson a while ago and cause a lot of
Speaker:people say, well, we promote late because the show rate is higher.
Speaker:And he says, that is true.
Speaker:That data is absolutely correct.
Speaker:Okay.
Speaker:But the data most people don't measure is closing rate.
Speaker:So the show rate is higher.
Speaker:The later someone promotes later, someone signs up.
Speaker:But the closing rate, like the percentage chance they buy is higher.
Speaker:The earlier they sign up.
Speaker:Oh, interesting.
Speaker:So if someone signs up five weeks in advance, the chance they're
Speaker:going to show up as much lower.
Speaker:But if they do show up, the chance that person's going to buy is
Speaker:much higher because they're busy enough that they need to do it.
Speaker:And they're organized enough.
Speaker:Like if I sign up for an event in two months from now, I'm
Speaker:putting it on my calendar.
Speaker:I don't forget it's on my calendar.
Speaker:I mean, I do forget you'd tell me the next day.
Speaker:I don't remember what I signed up for.
Speaker:I don't know tomorrow, let alone next week, but my calendar knows what I'm
Speaker:doing because, you know, I, I didn't just sign up and say, Oh yeah, I'll do
Speaker:something on the April and you know, it goes on the calendar so I could
Speaker:sign up for a year from now and I'm not going to forget it's happening.
Speaker:It's on the calendar.
Speaker:Yeah.
Speaker:The fact that people forget a webinar, they sign up like, how'd you forget?
Speaker:Didn't you?
Speaker:But all I put on a post it note, like, so you don't have a
Speaker:business as you're telling me.
Speaker:Got it.
Speaker:Um, the people who, who, you know, need to be reminded the day before probably
Speaker:aren't great prospects because how big can their business be if they're
Speaker:running on post it notes and, and ideas.
Speaker:Yeah.
Speaker:Yeah.
Speaker:Yeah.
Speaker:Yes, this is essentially this conversation that reveals the, the interplay
Speaker:between the tech side of a launch.
Speaker:And the network side of a launch because bad systems will ruin relationships.
Speaker:Very good point.
Speaker:Not necessarily like,
Speaker:I don't like you anymore, but like, I don't promote this person anymore.
Speaker:It's too much trouble.
Speaker:And, um, or they can't convert, you know, people I've sent them, send them 50 opt
Speaker:ins and no, and no money comes back.
Speaker:I'm like, I sent you 50 people, but I've had, I've had people tell me that,
Speaker:yeah, we, we find that if we, uh, People tell me that industry average is two to
Speaker:three percent of total opt ins convert.
Speaker:Okay,
Speaker:right.
Speaker:Which sounds terrible.
Speaker:It does sound terrible.
Speaker:If I send you 50 people, zero to one conversion, um, which means a decent
Speaker:chance, if I send 50 opt ins and I get zero dollars, that seems like
Speaker:less than the number of dollars I was hoping for that amount of effort.
Speaker:Mm hmm.
Speaker:Yes, that's true.
Speaker:And I'm sure you find it as well, like, in terms of, you know, I'm Working with
Speaker:people, especially when a summit, I find that as it's kind of like a, you're
Speaker:sort of herding the cats and getting all the information from the speakers.
Speaker:And then you have people with like their links don't work at all.
Speaker:And I'm like, it drives me kind of crazy sometimes.
Speaker:I think just give me a URL.
Speaker:All I need is the title of your gift.
Speaker:In the URL and you should click it and it should work and it should be so simple.
Speaker:And so sometimes when I have to, you know, like as the, the organizer, the
Speaker:project manager, I've had to go back and forth with someone like 10 times to
Speaker:get this work linking, uh, working link.
Speaker:Um, I may think, you know, I don't know if I want you in my next summit just because.
Speaker:This, this cost me a lot of time
Speaker:to get your link.
Speaker:I'm a big fan of what I call tactical, tactical, tactical laziness.
Speaker:So identifying what is important, what is not important.
Speaker:Like, I don't check the links of any of my speakers.
Speaker:They put a link in, there it is.
Speaker:If someone in the event says, hey, this link isn't working, then I'll say, hey,
Speaker:you should give me a link that works.
Speaker:Because the gift not working isn't my problem, it's their problem.
Speaker:Yes, I've already got the opt in.
Speaker:That person already
Speaker:opted into my summit, I've already got their email address.
Speaker:You want their email address, you better make your link work.
Speaker:And if you have a link that's not going to be good six months from now when, you
Speaker:know, someone who's in my inner circle that gets access to the old VIP pages.
Speaker:Well, that's a you problem, not a me problem and, and same thing, but
Speaker:yeah, yeah, I've some definitely have some speakers who, um, yeah,
Speaker:I, I am not interested in spending a lot of time with a speaker.
Speaker:Um, I want you to get, you know, put in the application, get on
Speaker:the same, same thing, the podcast.
Speaker:When I, when I do the podcast, when it's not Potapalooza, I have a calendar link.
Speaker:It's, everything's there except for the headshot, because you can't do
Speaker:that.
Speaker:So everything's there.
Speaker:So it's all right there.
Speaker:If they fill out the application, they don't include a bio.
Speaker:I canceled the meeting.
Speaker:Like, I don't have the information.
Speaker:So you don't get a time until I got your info.
Speaker:Um, and so a lot of it's just, you know, preloading.
Speaker:It's funny when I get on someone's podcast, they say,
Speaker:yeah, okay, now I need this.
Speaker:Now I need that.
Speaker:I'm like, didn't I already send you that?
Speaker:Why are there extra steps?
Speaker:I fill out the application.
Speaker:I show up and say smart things.
Speaker:I go home.
Speaker:That's the podcast process.
Speaker:If there's more steps, it's really quite that simple.
Speaker:It was on cartridge, eight page long application, and then the validation
Speaker:field for the phone number would not accept anything I could think of.
Speaker:It wouldn't accept all numbers.
Speaker:It wouldn't accept dashes.
Speaker:It wouldn't accept, like, I couldn't figure out how to get it to accept
Speaker:the phone number, which means it wouldn't accept the entire application.
Speaker:Well,
Speaker:And I emailed them and I'm like, uh, yeah, I, and I said, I need to
Speaker:know the validation format for the phone number, which I was hoping
Speaker:that understand what that meant.
Speaker:And of course they didn't.
Speaker:They said, Oh, I'll check with my tech team.
Speaker:It's carter.
Speaker:You don't need a tech team to set up a form.
Speaker:You should understand how your form works and tell me what I need to put into it.
Speaker:So I can put it in so I can hit submit.
Speaker:Like, Oh, we'll get back to you all
Speaker:the seven pages.
Speaker:And I'm like, well, I'm not filling this out again.
Speaker:Like, Oh yeah, I'll let you know what is fixed.
Speaker:My good.
Speaker:That'll help for your next guest.
Speaker:Cause it's not going to be me.
Speaker:I've already invested more time in this podcast than it
Speaker:is worth making it easy for me.
Speaker:So
Speaker:absolutely.
Speaker:Speaking of time, I need to let you go so you can get on the next show.
Speaker:Um, so final thoughts and of course, how do people get in touch with you
Speaker:and learn about your techie stuff?
Speaker:Yeah, so my, um, well, final words is, you know, kind of thinking about what
Speaker:we're doing today is really take the time to make sure that you, you know,
Speaker:do things right when you are launching, because it can take a lot of work.
Speaker:So make sure to be kind to yourself and give yourself enough time to do
Speaker:everything that needs to get done.
Speaker:And yeah, you can find me at, my website is inspirationbyalisa.
Speaker:com.
Speaker:So it's, it's all one word inspiration by Elisa and Elisa is E L I S A dot com.
Speaker:And in there, yeah, you can get links to my podcast as well, which
Speaker:is authentically Elisa, which I'm going to have Michael on soon.
Speaker:And, um, and yeah, and, and, uh, information about my services.
Speaker:Fantastic.
Speaker:It says inspiration by Elisa.
Speaker:It's like Lisa on the internet.
Speaker:E Lisa.
Speaker:Inspiration by Elisa dot com where you'll find all of Elisa Bogart's
Speaker:things and I said it right this time.
Speaker:You did.
Speaker:very much.
Speaker:But right now I remember, um, And yeah, I love, you have all
Speaker:kinds of great concepts in there.
Speaker:Very important, simple, but powerful tools.
Speaker:Give yourself more time than you think you need is probably the most important
Speaker:thing that you said right there at the end, because however long you think
Speaker:it's going to take, it will take longer.
Speaker:It will
Speaker:really good stuff and great to have you on.
Speaker:I look forward to being on your show.
Speaker:Thank you so much, Michael.
Speaker:It's great being on your show.
Speaker:Thank you.
