Eric F. King: How to Build Authority, Credibility & Visibility That Gets You Booked
Want more sales, speaking gigs, and stage-worthy credibility? Eric F. King is here to show you how. As the founder of Studio Speaking and a seasoned sales and leadership coach, Eric shares how speakers, coaches, and consultants can position themselves as experts by leveraging studio events, video presence, and niche focus. From stage strategy to visibility assets, you’ll learn what really works to stand out in a crowded market.
🎯 Connect with Eric F. King:
Website: https://studiospeaking.com
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Events: https://www.summits.fun
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Mentioned in this episode:
JV Connect, December 12-13, 2023
Join us for JV Connect, the dedicated networking event December 12th and 13th, 2023 https://www.jv-connect.com
Transcript
Hello and welcome once again to the guy who knows A Guy podcast.
Speaker:I am your host, Michael Whitehouse, the guy who knows a guy, and we are continuing
Speaker:the series of the Pot Appalooza Special.
Speaker:And next up here in the Pot Auditorium is Eric F. King, and he is gonna be talking
Speaker:to us about how to build your authority, credibility, and visibility to get more
Speaker:sales and get more speaking engagements.
Speaker:So if you're in business, you want more sales.
Speaker:Which who doesn't?
Speaker:Uh, then you may be listening to the right episode.
Speaker:So, Eric, welcome to the show.
Speaker:Thank you.
Speaker:Appreciate it.
Speaker:All right, so tell us a little about yourself and then, uh, about how we
Speaker:should be building our authority, credibility, and visibility.
Speaker:I.
Speaker:Alright, well, I, I have a background as a sales coach for about 15 years.
Speaker:So I've been helping entrepreneurs, uh, sell their offers without
Speaker:being pushy or salesy.
Speaker:And I've, I've always wanted to speak on more stages, you know, podcasts,
Speaker:online summits, things of that nature.
Speaker:I. And then I was introduced to speaking in a studio like the, you see my
Speaker:background, it's a, uh, in-person studio.
Speaker:And I realized that that gave me more authority and credibility, and
Speaker:I became really obsessed with how to generate, uh, that kind of authority,
Speaker:credibility, and visibility for other people so that they can be able to
Speaker:share their offers and, and, uh, get and become more known to the public.
Speaker:Okay.
Speaker:And so my, my first thought is, studios sound expensive.
Speaker:Mm, yes.
Speaker:So well actually, um, in, in term, well, to build a studio is expensive,
Speaker:but in terms of, uh, people actually speaking on my stage, it's, it's not
Speaker:as expensive as you probably think.
Speaker:Um, yeah, because, uh, you know, we use it year round and there's a lot of
Speaker:things that we do to help the speakers.
Speaker:It's not just speaking on the stage.
Speaker:Right.
Speaker:Uh, so, you know.
Speaker:We do the videos, the pictures and things of that nature.
Speaker:So, but, but it, but there's a cost to it, obviously.
Speaker:It's not great.
Speaker:That's a cost
Speaker:to it.
Speaker:Yes.
Speaker:Um, but so, so you have a studio and then your clients
Speaker:come in and use your equipment.
Speaker:Yeah.
Speaker:Yes.
Speaker:Yeah.
Speaker:So they come, yeah, they come in.
Speaker:It's usually a two day event.
Speaker:They come in the day before the event.
Speaker:Um, and, um, the, one of the great thing about it is you are working with
Speaker:other speakers, coaches and authors.
Speaker:So it's more, it's more of a networking and, and, uh, and collaboration kind
Speaker:of deal as well, as well as speaking on the stage to a live audience.
Speaker:Okay.
Speaker:Um, and so, so, so what type of events are we talking about?
Speaker:Like a virtual summit from the studio or?
Speaker:Yes, yes.
Speaker:So it's a, it's a virtual event for, for, for everybody that comes to the event.
Speaker:The speakers themselves are, are actually in my studio, North Carolina.
Speaker:Mm-hmm.
Speaker:So they're physically in the studio, and then we have a worldwide audience.
Speaker:And, uh, they're able to, you know, to share their expertise on the
Speaker:stage and we help them with that, building a, you know, credibility,
Speaker:authority, and, and visibility.
Speaker:Okay.
Speaker:Uh, and so for someone who's, who is speaking, whether it's in on your studio
Speaker:stage or on a zoom stage or anywhere else, um, what are some of the things that,
Speaker:that you think people most needs to know?
Speaker:In other words, what are the mistakes you see and how do we not make them?
Speaker:Sure.
Speaker:Absolutely.
Speaker:So, aside from even speaking on the stage, uh, one of the big
Speaker:mistakes people make online is they don't do enough video, right?
Speaker:Um, uh, especially people that are a little older.
Speaker:I'm, I'm in my fifties and some people my age think, Hey,
Speaker:I didn't grow up with video.
Speaker:Well, it doesn't matter.
Speaker:You need to, you need to start doing now because.
Speaker:Uh, because you know, I I, I look at, uh, websites all day from people
Speaker:that want to speak on my stage, and sometimes I don't see one video.
Speaker:And the thing is, if you don't have a video appeal, it's hard
Speaker:for people to connect with you.
Speaker:Yeah.
Speaker:Right?
Speaker:80, 80% of, uh, of the content people consume online is video.
Speaker:So you have to have some kind of video presence online nowadays for people
Speaker:to get to know, like, and trust you.
Speaker:I reminded what, what, uh, Gary, Gary V said, which is, you didn't grow up driving
Speaker:a car either, but you figured that out.
Speaker:Exactly.
Speaker:Exactly.
Speaker:Now, you didn't grow up doing any of this stuff.
Speaker:You didn't grow up as a coach or influencer.
Speaker:You figured it out.
Speaker:Exactly.
Speaker:Yeah.
Speaker:It's, they're all learned skills.
Speaker:Yeah.
Speaker:For some reason, people think you have to be born as speaker.
Speaker:You have to be born a, you have to be born a salesperson.
Speaker:Like, oh, they, these are all learned skills,
Speaker:you know?
Speaker:Yep.
Speaker:No one is born speaking.
Speaker:Exactly.
Speaker:Literally.
Speaker:Yeah, yeah, yeah.
Speaker:Screaming, yeah.
Speaker:Speaking.
Speaker:No.
Speaker:Yeah.
Speaker:Yeah.
Speaker:So, so that's one of the things.
Speaker:Um, another thing I talk about a lot is becoming an expert at something.
Speaker:Mm-hmm.
Speaker:Right?
Speaker:Um, there are too many people that want to be everything to everybody.
Speaker:Mm. Um, and they think that, you know, by, by being, by doing a
Speaker:little bit of this and a little bit of that, they get more business.
Speaker:They get more, more clients.
Speaker:And that is just the opposite.
Speaker:Yeah.
Speaker:'cause if you, if you, if you do so many different things, people won't pay you a
Speaker:lot of money to speak and they certainly won't pay you to get your coaching
Speaker:or your, uh, or whatever because they figure you are a jack of all trades.
Speaker:Mm-hmm.
Speaker:But if you, but if you do one thing and you are so good at it.
Speaker:People will go out of their way to find the money to pay you because
Speaker:you're such an expert at it.
Speaker:Right?
Speaker:So I talk a lot about that, uh, uh, niching down, being good at something,
Speaker:being actually great at something.
Speaker:And I, I think one of the mistakes people they make is they want
Speaker:to, they want to, uh, um, they want to be good at everything.
Speaker:And they, they say it's multiple streams of income.
Speaker:What it is, is really multiple droplets of income.
Speaker:If you're not good.
Speaker:If you're not great at anything, yeah.
Speaker:Because you're making a couple hundred here, a couple hundred there,
Speaker:but you're not really making a lot.
Speaker:Right.
Speaker:Um, the people that, that really are good at multiple streams, they created
Speaker:one stream and they were so good at it and, you know, and that, okay.
Speaker:Anthony Robbins, right?
Speaker:He's known as a motivational speaker, life coach.
Speaker:He can get in any business and become successful because he had one stream that
Speaker:we've known for the last 30, 40 years.
Speaker:You know, I mean some,
Speaker:yeah.
Speaker:Yeah.
Speaker:And also, you know, multiple streams of income is usually different.
Speaker:Different lines.
Speaker:Yes.
Speaker:Yes.
Speaker:So speaking on A, B, and C is not multiple streams of income.
Speaker:It's speaking.
Speaker:Speaking.
Speaker:Exactly.
Speaker:Yeah.
Speaker:Multiple streams of income is, you get paid to speak, you get paid to coach,
Speaker:you get paid for affiliate commissions.
Speaker:Yes.
Speaker:Your books.
Speaker:Your books, those are multiple streams.
Speaker:Exactly.
Speaker:Um, yeah, multiple, multiple focuses aren't, um, aren't multiple streams.
Speaker:So that's Yeah.
Speaker:Yeah.
Speaker:I, I'm right.
Speaker:A friend of mine who, uh, he, he got fascinated by telephony, like how
Speaker:phone systems work at the back end.
Speaker:Yes.
Speaker:And all that information is publicly available, so he just started
Speaker:studying it, just geeking out.
Speaker:One day he realized that he had expertise to the point where Verizon actually
Speaker:brought him in as a consultant because he knew more than their engineers did
Speaker:on how some of these systems worked, because he just went all the way down
Speaker:this one rabbit hole of knowledge and is just such a niche thing.
Speaker:Be like, oh, no one's gonna hire you for that unless, you know, maybe you get a job
Speaker:with a phone company, but probably not.
Speaker:But he ended up getting, you know, he built a multimillion dollar business.
Speaker:Consulting because he was such an expert in this one weird little space Yeah.
Speaker:That nobody else know about.
Speaker:Yeah, exactly.
Speaker:And you know, the, the funny thing about it is he was probably one of
Speaker:maybe the five best in the country.
Speaker:Yep.
Speaker:Right?
Speaker:So, so they actually pay him a lot of money.
Speaker:Oh yeah.
Speaker:'cause they can't find anybody like him.
Speaker:You know what I mean?
Speaker:Yes.
Speaker:So, so that's the thing right there.
Speaker:You know, he became so good at it.
Speaker:He, you know, he commanded a lot more money.
Speaker:Absolutely.
Speaker:Yeah.
Speaker:Yeah.
Speaker:Yeah.
Speaker:The generalist is, is very, very interchangeable.
Speaker:Yeah.
Speaker:I find this a lot too, because I run a lot of virtual summits and every
Speaker:time I hear someone say like, I help people break through their mental
Speaker:blocks in my audience is everyone.
Speaker:I'm like, cool.
Speaker:Like there's, there's 10,000 people just like you.
Speaker:Yeah, exactly.
Speaker:Exactly.
Speaker:Like the exact same thing.
Speaker:The exact same way.
Speaker:Same.
Speaker:Exactly, exactly.
Speaker:Yeah.
Speaker:You're, you are a block of yellow cheese that I can block of yellow cheese.
Speaker:Yes.
Speaker:Yes,
Speaker:yes.
Speaker:So that's, and, and so, so what are, so you bring people in for, for your events?
Speaker:Yes.
Speaker:Um, and what are some of the big benefits you see that they get from, well,
Speaker:actually that's the first question, is how do you build those events?
Speaker:Where, where's that audience come from?
Speaker:Yes.
Speaker:So what I do is, um, I have speakers that speak on different topics.
Speaker:Right?
Speaker:So let's say you have a public speaking coach.
Speaker:You have a coach that talks about networking.
Speaker:Mm-hmm.
Speaker:And collaboration.
Speaker:So I do ads, I do Facebook ads and Instagram ads.
Speaker:Um, so I asked each speaker to give me like a sentence or two about how
Speaker:their speech will benefit the crowd.
Speaker:Mm-hmm.
Speaker:And I use that message in, in my ads so it pulls the right
Speaker:people to come to these events.
Speaker:That will be in the, in the, in the crowd.
Speaker:Okay.
Speaker:And, um, yeah, so some of my speakers, well, many of my speakers, they get
Speaker:speaking engagements just by, uh, just because of the people that came.
Speaker:They want, they want them to speak on their stages.
Speaker:They get a lot of clients from it.
Speaker:Uh, one lady, she, she sold over 300 books.
Speaker:From being on my stage and you can, you know, bestseller.
Speaker:Um, so yeah, we, we attract the right people for, you know, to hear the speakers
Speaker:because that's the most important thing.
Speaker:It's not just about speaking, it's about speaking to the
Speaker:target, to the target audience.
Speaker:Mm-hmm.
Speaker:Yeah.
Speaker:And so you've, you've dialed in the, the, the al the, the
Speaker:algorithm, the math Absolutely.
Speaker:That is Facebook ads.
Speaker:Absolutely.
Speaker:To draw them in there and that then they get in front of that audience and, um.
Speaker:And then so they get in front of the audience, they offer
Speaker:them the book or whatever.
Speaker:Mm-hmm.
Speaker:And maybe some people say, I like it, I want you on my stage two.
Speaker:Uh, and then where do they take it from there?
Speaker:Yeah, so I'll give you an example.
Speaker:One lady named Sylvia, she came on our stage and before she was even done, she
Speaker:already had two people leave her a message that they want her on her on their stage.
Speaker:And, you know, they paid both paid gigs.
Speaker:Um, and then, um, she also had a coaching program.
Speaker:So after when she spoke, she also shared her coaching program.
Speaker:Some people signed up for that, she made more money there.
Speaker:And then she came to our stage again, did it again, and got similar success
Speaker:and that's why she sold her 300 votes.
Speaker:So, um, you know, we help you.
Speaker:And then aside from that, you know, we give you the, the
Speaker:digital assets you need, right?
Speaker:So we do the video, we do the video of you speaking.
Speaker:We cut it up into shorts and reels done for you so you
Speaker:can use them on your website.
Speaker:We give you an award, you know, to show, to give you the credibility.
Speaker:So now you're an award winner.
Speaker:Right?
Speaker:Mm-hmm.
Speaker:You're a award winner.
Speaker:Um, so there's a lot that we do on the backend and then we continue to promote
Speaker:you after you speak on our stage.
Speaker:So, yeah, so it's, it's really, it's not just, I always say my events
Speaker:are, uh, are not just a one day gig kind of thing, because we're helping
Speaker:you from the beginning to the end.
Speaker:And then because of my background in sales, I help you with crafting
Speaker:your offer or tweaking your offer and making it more irresistible so
Speaker:you know, so you can even sell more.
Speaker:Okay.
Speaker:That's a, that's a great concept.
Speaker:Yeah.
Speaker:Yeah.
Speaker:What I like about this is that, is that such a complete solution?
Speaker:Yes.
Speaker:Um, a lot of things I find in the, in the business self-improvement
Speaker:industry are very partial solutions, or they have some sort of nebulous,
Speaker:like, oh, you'll get the business.
Speaker:It'll business.
Speaker:Yeah.
Speaker:Um, and, but it's a very solid, like, I can really understand
Speaker:what you do and what it does.
Speaker:Yes, absolutely.
Speaker:Um, which it's, it's kind of disturbing that that jumps out at me as like, wow,
Speaker:I can understand what you do and what it does, because I never hear that.
Speaker:Uh, yeah.
Speaker:Like it's really clear and I, I really like that, that concept.
Speaker:Um, now the people who, who get on your stages, your clients, I guess you'd say,
Speaker:um, are they experienced speakers who just are looking to get more exposure?
Speaker:Are they newer speakers?
Speaker:Are they a little bit of both?
Speaker:That's a great question, so to speak.
Speaker:On my stage, there are, are a few requirements.
Speaker:Number one, you have to have experience, uh, speaking in that
Speaker:topic that you want to speak about.
Speaker:So if you're a public speaking coach, you can't just be a, a brand
Speaker:new public speaking coach that's never actually taught somebody
Speaker:how to speak in public, right?
Speaker:You, you know, so you have to have experience in the field.
Speaker:To be able to help people and you have to have, uh, experience
Speaker:speaking in front of crowds.
Speaker:It's not, it's not a speaking, uh, academy.
Speaker:I don't teach you how to speak.
Speaker:You already have to know how to be speaking.
Speaker:Okay.
Speaker:Yeah.
Speaker:So you have to have experience.
Speaker:Some experience.
Speaker:Absolutely.
Speaker:Um, and, and now, like if you, studio speaking.com is, is the site a A lot of
Speaker:people when they go on there and they see, they see examples because I have
Speaker:like 20 different testimonials on there.
Speaker:They notice that all these people actually are good speakers already.
Speaker:Right.
Speaker:I, my job is to put them on the platform so they can, more people can,
Speaker:can get to know them, what they do.
Speaker:Okay.
Speaker:So, so you take a good speaker and you share them.
Speaker:I,
Speaker:I edify
Speaker:them.
Speaker:I, I build them up.
Speaker:I, yeah, I make them to get seen in the places they've never been seen by people.
Speaker:Yeah.
Speaker:And I, I think that that brings a really, really important point.
Speaker:That there are speaking coaches and there are people who support speaking business.
Speaker:And they are different.
Speaker:Very different.
Speaker:Yeah.
Speaker:Kinda like, uh, in, in sports you have an agent and you have a trainer, and they
Speaker:do very different things, very different.
Speaker:And the trainer should not be your agent.
Speaker:The agent should not be your trainer.
Speaker:So the things that make you good when you're on stage, that's one person who
Speaker:teaches you to perfect your message and your presentation and whatnot.
Speaker:And then, and I imagine you probably know a fair amount about that, doing as much
Speaker:as you do, but that's not your thing.
Speaker:It's
Speaker:not my niche.
Speaker:Just like I said, I'm not gonna say, oh, I teach you how to speak.
Speaker:Oh, I also helped you promote yourself.
Speaker:Oh, and I do this, that, that would be a jack of all trades.
Speaker:Yeah.
Speaker:I'm, I'm sure if your cousin comes to you and says, Hey, I'm getting into speaking.
Speaker:I'm about to give a talk.
Speaker:Do you have some pointers for me?
Speaker:Oh, I'm sure you've got some like, yeah, this works.
Speaker:This doesn't, but yes.
Speaker:Yeah, but you wouldn't say, now gimme some money and let me teach you how to do it.
Speaker:Yeah.
Speaker:I wouldn't, I wouldn't
Speaker:charge as a public speaking coach, because that's not my fault.
Speaker:That's not, yeah.
Speaker:Because those
Speaker:two very different.
Speaker:So, but yeah.
Speaker:So there's the, the visibility side of.
Speaker:Getting that skill in front of people and then there is the developing that skill.
Speaker:And so for anyone who's looking to improve as a speaker, you need
Speaker:to improve as a speaker and also improve as a business of speaking.
Speaker:Exactly.
Speaker:There's probably no one who can help you with both.
Speaker:No one person who can help you, not no one versus that.
Speaker:You need two sources of support for that.
Speaker:And that's, that's a really powerful point.
Speaker:Absolutely.
Speaker:Um, so.
Speaker:Yeah.
Speaker:So, so, so if for questions like, how does someone get
Speaker:started, that's not up to Eric.
Speaker:You gotta get, you gotta get to be a speaker first, then he takes you Yes.
Speaker:To the, to the next level.
Speaker:Yes.
Speaker:And, and going from there.
Speaker:Um, but you, does someone need to be an established speaker?
Speaker:As in they're already getting paid and they're already on circuit.
Speaker:They have to, when they open their mouth, smart things come out.
Speaker:Well, they have to have experience speaking in front of a group.
Speaker:Yeah.
Speaker:So
Speaker:they don't have to have been paid before, because maybe that's why they need to
Speaker:get on my stage so they can get the assets for them to be actually get paid.
Speaker:Right.
Speaker:So, no, but you do have to have, so they've been
Speaker:on podcasts, summits?
Speaker:Yes.
Speaker:Yes.
Speaker:Webinars.
Speaker:Yeah.
Speaker:Because if you think about it, the speaking in a studio is not the first
Speaker:time you should speak because you know when that clock goes down, 5, 4, 3, 2, 1.
Speaker:I mean, you may just freeze.
Speaker:You know, you need, you need something that's not, not, uh, that's not
Speaker:so much pressure to get started.
Speaker:And then later on, you know, you can speak at that at the studio.
Speaker:You know what I mean?
Speaker:Mm-hmm.
Speaker:Yep.
Speaker:So what's the experience speaking in a studio versus either a live stage or.
Speaker:Zoom.
Speaker:Yeah.
Speaker:So the, the difference between speaking at a studio and live stage
Speaker:is, is, is, uh, very different.
Speaker:Number one, a live stage is probably actually easier because
Speaker:you get the feedback of the crowd.
Speaker:Right.
Speaker:You can see people, you can hear them, they can laugh.
Speaker:Right?
Speaker:They, you get the energy of the crowd when you speak in the studio.
Speaker:You're speaking to this zoom, to this large zoom, but you can't hear them.
Speaker:So it's just you, you are only listening to yourself.
Speaker:Mm-hmm.
Speaker:So it, you know, so I literally have to tell people, like, I don't
Speaker:want you to, I don't want throw you out, like when you get there.
Speaker:It's gonna be like no one's clapping.
Speaker:It's because they're on mute and you're the only one speaking.
Speaker:But, but you can't see them though.
Speaker:There's a, there's a wall.
Speaker:You can see they're right in front of you.
Speaker:They're right in front of you.
Speaker:Yeah.
Speaker:And yeah, you see them very well because each person is like this big.
Speaker:So you can actually, you literally can see them.
Speaker:You just, and you can see reaction, but you can't hear them.
Speaker:So you just have.
Speaker:But if you're used to zoom, you crack a joke and you see everyone go Exactly.
Speaker:Yeah.
Speaker:Exactly.
Speaker:Exactly.
Speaker:Yeah.
Speaker:Versus if you look at them and they're all looking away and
Speaker:there you got a problem then.
Speaker:Yeah.
Speaker:Yeah.
Speaker:That, that's, that's definitely a a, an acquired skill.
Speaker:Is reading a zoom room?
Speaker:Yes, because compared to a live room.
Speaker:Any given zoom room looks less engaged.
Speaker:Yes.
Speaker:'cause half the people, you know, their, their computer is, their computer's
Speaker:over here, their camera's over there.
Speaker:So looking this way.
Speaker:Yeah.
Speaker:Um, but they are watching you because the screen's right there,
Speaker:but the camera's over there.
Speaker:Yeah.
Speaker:And so yes, you have to learn how to kind of read a zoom room.
Speaker:And
Speaker:it's also, it's interesting because if you see, if you see the, my
Speaker:studio behind me, the chat is right beside so you can actually see the
Speaker:chat and the faces at the same time.
Speaker:Okay.
Speaker:So I always tell people to use the chat, say, you know, you know, say
Speaker:something like, okay, um, if you got something out of there, out of what
Speaker:I just said, put a yes in the chat.
Speaker:And then you'll literally see all the yeses coming down, you know, and, and
Speaker:it, it has that a great effect when it's on, you know, in a, in a six
Speaker:foot when there's a six foot zoom.
Speaker:You know what I mean?
Speaker:Yeah.
Speaker:Yes, yes.
Speaker:What's going on?
Speaker:Yeah, yeah.
Speaker:I've done, I've done radio and, um, radio is a surreal experience of you're sitting
Speaker:in a room with one person and you know that somewhere between zero and 20,000
Speaker:people are listening to every word you say, and you have no idea how many or
Speaker:when or how or if, and, uh, yeah, it's.
Speaker:Because there's no, there's no feedback, no feedback, feedback.
Speaker:Anyone.
Speaker:You can't hear anyone.
Speaker:There's nothing.
Speaker:Yeah.
Speaker:And you're just speaking into the void.
Speaker:So, um, but, but, so it's, it sounds like this is a, this is more, it is
Speaker:closer to speaking to a Zoom room.
Speaker:Just a zoom room with lights and cameras and Yeah.
Speaker:Yeah.
Speaker:It's, well, what I
Speaker:tell my speakers to calm their nerves mm-hmm.
Speaker:Is I say it is just like speaking on Zoom.
Speaker:Yeah, the Zoom is just bigger.
Speaker:Right.
Speaker:You know?
Speaker:You know, and they're like, oh, that's, I never thought of it that way.
Speaker:Yeah.
Speaker:That that's all they're doing.
Speaker:They're speaking to the.
Speaker:Yeah, yeah, yeah.
Speaker:Just like, and, and it looks
Speaker:different, right?
Speaker:You know, it's like you're, you're on tv, right?
Speaker:Yeah.
Speaker:So pe so it gives you the, it it gives you, you know, you're
Speaker:seen in a different light.
Speaker:And that's when I started, I noticed that a lot more people showed up.
Speaker:A lot more people booked a call.
Speaker:A lot more, more people bought my offer because I looked more
Speaker:like, I look more professional speaking in a studio than I did.
Speaker:Speaking, just, you know, on my, on my computer and my, in my, uh, office.
Speaker:Right?
Speaker:So, yeah.
Speaker:Yeah, yeah.
Speaker:That makes a lot of sense.
Speaker:And uh, and, and then there's also a challenge of talking about
Speaker:people of a certain age that getting your Zoom set up to look
Speaker:professional, uh, is an art in itself.
Speaker:It's not super difficult, but.
Speaker:I have people all the time ask me like, oh, how did, how does you, how
Speaker:do you look so crisp and defined?
Speaker:I'm like, 'cause I have a green screen, A physical green screen.
Speaker:Yeah.
Speaker:They even know what that is.
Speaker:When your business off Zoom, how do you not have a physical green screen?
Speaker:Yeah.
Speaker:Um, but almost no one does.
Speaker:Uh, probably one outta 30 people I meet has a physical green screen.
Speaker:Everyone else is, is virtual.
Speaker:Yeah.
Speaker:Yeah.
Speaker:So, and you can do that on Amazon and put it
Speaker:and
Speaker:connect it to your chair.
Speaker:People
Speaker:don't
Speaker:know
Speaker:you can do
Speaker:that.
Speaker:There's a lot of ways to do it.
Speaker:It's not very expensive.
Speaker:Um, in my case, my office actually set up, so there's a wall behind me.
Speaker:I just, oh, okay.
Speaker:Oh, it's a wall, which is even easier than setting up the frame and everything.
Speaker:That's what it originally, I'm like, I could just nail the screen to the wall.
Speaker:There you go.
Speaker:So, um, but yeah, so many things like that and yeah, I'll, I'll run summits.
Speaker:People will show up their laptops up their nose and Yeah.
Speaker:Yeah.
Speaker:Um, and you have to tell them to, to adjust their, I'm like.
Speaker:It's 2025.
Speaker:We've been on here for a while, guys.
Speaker:Oh, wow.
Speaker:Yeah.
Speaker:I, I, I, I still have people book a call sometimes and they're like, can
Speaker:we talk on the phone instead of Zoom?
Speaker:And I say, why?
Speaker:Well, I'm not really good with Zoom.
Speaker:I'm like, well, well, let's do Zoom.
Speaker:I'll, I'll teach you.
Speaker:Because you don't want to be saying you're not good on Zoom.
Speaker:In Zoom.
Speaker:I mean, it's not hard.
Speaker:You just get on it.
Speaker:Yeah.
Speaker:So I literally coach them through it instead of ta instead of talking on the
Speaker:phone, I'm like, no, let's, let's do this.
Speaker:You can do it.
Speaker:It's one thing, not know the advanced things like, you know,
Speaker:I have my Zoom setup up so it saves the chat automatically.
Speaker:I know the hot keys for raising your hand and going to the chat and recording
Speaker:and all these different things.
Speaker:Yeah, you don't need to know all that, but you should at least
Speaker:be able to hop on a Zoom call.
Speaker:Yeah.
Speaker:And you know, look like a professional getting on a Zoom call.
Speaker:Exactly.
Speaker:Because you know I'm not good at Zoom.
Speaker:Well, I guess you better move out to.
Speaker:The country or something and maybe a lot of United States, at least everywhere they
Speaker:use Zoom now.
Speaker:Yeah, yeah,
Speaker:yeah, yeah.
Speaker:I'm not, I'm not sure what career you can get into where you selling cars.
Speaker:I think selling cars, you could avoid Zoom.
Speaker:Yeah.
Speaker:Maybe, probably not Zoom, probably not re real estate.
Speaker:Real estate?
Speaker:No, not real estate, but yeah, I think selling cars, you could avoid zoom there.
Speaker:I think that's probably the only
Speaker:profession I can think of.
Speaker:But you, unless you're like a plumber or something.
Speaker:Yeah, yeah.
Speaker:You go into the trades that might do it, but otherwise you're
Speaker:doing anything in knowledge.
Speaker:Work better get used to zoom.
Speaker:Exactly.
Speaker:That's where we're staying, a new phone.
Speaker:So, um.
Speaker:So if someone wants to know more about this, you did share the
Speaker:website, studio speaking.com.
Speaker:Uh, yes.
Speaker:What's the best way for people to connect with you and learn more about this?
Speaker:Sure.
Speaker:Well, uh, aside from studio speaking.com, I do have a, uh, something I want to
Speaker:give all your, your, um, viewers today.
Speaker:Yes.
Speaker:Uh, it's, it's a, it's an ebook I created.
Speaker:Um, basically it's a hundred ways to market your business to get
Speaker:more visibility and credibility.
Speaker:A hundred way.
Speaker:People always tell me that I should pay, I should charge for this,
Speaker:but you know, for now it's free.
Speaker:So, so, so they go to success with Eric.
Speaker:So Eric is ERIC, success with eric.com/ 100, and that's the number 100.
Speaker:That's with
Speaker:eric.com
Speaker:com slash one.
Speaker:And they can, they can grab this ebook for free.
Speaker:Um, just right away.
Speaker:And, uh, and by the way, they can, you can see me on all social media,
Speaker:Eric kin, basically all social media.
Speaker:Yeah.
Speaker:Alright, awesome.
Speaker:So that's success with eric.com/ 100 for the 100 ways to market your business
Speaker:and is one of those, write a book of a hundred ways to do something and Yeah.
Speaker:Yes.
Speaker:Write a book or an ebook.
Speaker:I think an ebook is one of them too,
Speaker:because that, that is a great way to do it.
Speaker:That's awesome.
Speaker:Well, yes, this, this has been fascinating.
Speaker:Yeah.
Speaker:I'd love to learn more about your studio and how all that works.
Speaker:'cause it's interesting.
Speaker:Um, yeah, yeah.
Speaker:I don't hear a lot about physical facilities.
Speaker:Mm-hmm.
Speaker:Yes.
Speaker:So that's what makes it unique.
Speaker:There's something to that.
Speaker:So.
Speaker:Awesome.
Speaker:Well thank you so much for being on the show.
Speaker:It's been great to connect with you and I'm sure we'll talk more.
Speaker:Absolutely.
Speaker:The pleasure is mine.
